You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?
- To encourage the user to spend hours browsing products on your site
- To present your brand as if the customer walked into your store
- That site users leave positive reviews about products on the site
- That the customer tells all of their friends about your site
Think about website visitors as customers in your local store. You should welcome them and provide the best possible experience.
Behind each click is a real person you want to engage with him. After grabbing visitors’ attention, make sure that engagement, searching, and navigation are as easy as possible. User experience on your website or app should resemble a good conversation.