Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup’s mobile experience create?
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
The formula below illustrates how improving mCVR results in increased conversions and revenue.
(clicks x mCvR) x Order value = Revenue
In this example it’s 400.000.