Questions

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

 

• Hit​ and session attributes collected via the data layer
• Products the user has +1’d in Google Plus
• User​ information from the Analytics cookie
• Hit and session attributes collected from Google Ads

 

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

 

• A built-in Referrer variable that records conversion URLs
• A user-defined variable that records conversion amount
• The median amount users spend according to Analytics
• The projected amount users will spend according to Analytics variable that records conversion URLs

 

To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

 

• Google Ads Account number
• Conversion Label
• Conversion ID
• Conversion Property

 

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

 

• Built-in Event variable
• Built-in Element variable
• Built-in Click Classes variable
• Built-in Click Target variable

 

What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

 

• URL Port
• URL Query
• URL​ Fragment
• URL Path

 

What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

 

• Page Path variable
• URL​ variable
• Click Classes variable
• DOM element