The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?
- Because itll make sure users to leave positive reviews about GoldBoat
- Because there are still many complex interactions that a user has with a site or app after clicking on an ad
- Because it’ll help them to grow and organize their audience lists to a greater extent
- Because it’ll help to further improve the click-through rate in their Google Ads account
Times when businesses could afford having only web-focused pages are far behind. In the mobile-first world, a good user experience across various platforms is essential. You can’t ignore all potential customers using your website on mobiles.
According to data, mobile usage is four times that of a desktop. It means that mobiles are by far the most used platform.
However, only half of the conversions happen on mobiles comparing to those on desktops. That’s a lot of missed opportunities.