Questions

When logging into Google Tag Manager for the first time, what needs to be set up?

 

• A Google Analytics account
• A Tag Manager account
• The data layer
• Cross-domain tracking

 

How do you enable a built-in variable in Tag Manager?

 

• Publish the built-in variable in the Publish Now area
• Create a user-defined variable in the Variables tab
• Select the built-in variable in the Variables tab
• Uncheck the built-in variable in the Variables tab

 

What are the three parts of a trigger in Tag Manager?

 

• Variables, operators, and values
• Operators, tags, and variables
• Variables, operators, and the Data Layer
• Tags, values, and the push method

 

What is a “trigger” in Tag Manager?

 

• A trigger determines which events fire on your website
• A trigger instantiates the Data Layer
• A trigger fires tags in response to website events
• A trigger publishes tags to your website

 

A Tag Manager account allows you to do which of the following?:

(select all answers that apply)

 

• Manage tags for one or more websites
• Manage user permissions in your Google Analytics account
• Connect multiple Tag Manager accounts to a single Google account
• Control access permissions to a Tag Manager account

 

What is a “container snippet” in Tag Manager?

 

• JavaScript code placed on each page of your website
• A Javascript object that holds data passed from your website
• A collection of website tags and triggers
• Analytics tracking code