Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does performance present an opportunity for mobile devices when it comes to marketing?
- Marketers can expect users to keep up-to-date with the latest mobile device models.
- Building thoughtful, simpler interfaces can help improve speed and performance across all device types.
- Marketers can rely on mobile device manufacturers and OS developers to keep mobile devices at top speed.
- Mobile devices increase in performance over time as they are used more frequently.
Times when businesses could afford having only web-focused pages are far behind. In the mobile-first world, a good user experience across various platforms is essential. You can’t ignore all potential customers using your website on mobiles.
According to data, mobile usage is four times that of a desktop. It means that mobiles are by far the most used platform.
However, only half of the conversions happen on mobiles comparing to those on desktops. That’s a lot of missed opportunities.