Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?
- Visitor hits
- Average page views
- Daily referrals
- Conversion rates
User-first businesses can be successful only by having support from leadership. If your task is to secure leadership support, consider showing benchmark data, conducting a company-wide audit, or/and presenting case studies.
If you, as a marketer, have a clear plan on how to increase conversions, it’s easy for executives to calculate cost-per-value and make data-driven decisions.