Questions

How are variables structured in the data layer?

 

• As Javascript cookies
• As variable types
• As containers
• As​ key-value pairs

 

Where should the data layer object be placed in the website code?

 

• Before​ the container snippet
• After the container snippet
• Inside the container snippet
• At the bottom of your HTML

 

Which are benefits of using the data layer in Tag Manager?

 

• Write and edit code in the GTM interface
• Pass data into third-party applications
• Use data to fire tags
• Encrypt data automatically

 

What kind of variable should be used for a reusable Google Analytics property ID variable?

 

• User-defined Constant variable
• User-defined Data Layer variable
• Built-in Event variable
• Built-in Click Classes variable

 

Which Tracking ID format should be used when setting up an Analytics Pageview tag?

 

• UA​-123456-7
• 123456
• 123456-7
• UA-123456

 

Where can the container code be found in Google Tag Manager?

 

• In a pop-up window after you create an account and container
• Under the “Accounts” section by clicking into the container
• Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
• Under the “Versions” section by clicking into the tag