FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?
- Accessing the desktop version of the site from different locations
- Reviewing search term reports in their Google Ads account
- Comparing the desktop conversion rate to mCvR
- Analyzing demographic reports for FuelCoach’s industry
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
We calculate it by dividing the mobile conversion rate by desktop conversion rate.