Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?
- Firebase A/B Testing
- Optimize 360
- Web Vitals
There are multiple tools available online for testing various aspects of user experience. Improving user experience is a process, not a step. You should develop your strategy and implement continuous testing.
The tools you choose for testing will depend on various factors. Mostly on what exactly you are testing. If you’re testing native apps, you should consider Firebase A/B testing. If you’re optimizing website content, then Google Optimize is one of the tools you can use.