Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct Responses
- Navigation
- Clear value proposition
- Intuitiveness
- Simple design
- Turnaround time
Explanation:
Optimizing landing pages is a critical part of your marketing efforts. When users click an ad or a link in search engine results, they will see your landing page first. Better you have a good one.
Moreover, landing page experience is not only a UX factor but also affects Google search ranking.
The better UX you provide, the better search rankings you can expect.
The essential best practices optimizing your landing pages include
- Relevant content
- Clear value proposition
- Prominent call to action
- Simple design
- Simple navigation (except for PPC campaigns where in most cases you don’t need navigation at all)