Questions

To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

 

• A Custom Segment
• The data layer
• A Data Layer variable
• A Google Analytics tag with a Custom Dimension

 

 

Data Layer variables automatically persist across different web pages

 

• True

 

• False

 

Which can be used to populate information to the data layer?

 

• Before​ the container snippet
• After the container snippet
• Inside the container snippet
• At the bottom of your HTML

 

How are variables structured in the data layer?

 

• As Javascript cookies
• As variable types
• As containers
• As​ key-value pairs

 

Where should the data layer object be placed in the website code?

 

• Before​ the container snippet
• After the container snippet
• Inside the container snippet
• At the bottom of your HTML

 

Which are benefits of using the data layer in Tag Manager?

 

• Write and edit code in the GTM interface
• Pass data into third-party applications
• Use data to fire tags
• Encrypt data automatically