Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?
- Reviewing search term reports in their Google Ads account
- Analyzing demographic reports for Autosity’s industry
- Comparing the desktop conversion rate to mCvR
- Accessing the desktop version of the site from different locations
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
We calculate it by dividing the mobile conversion rate by desktop conversion rate.