Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow. Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?
- Do the website and app both deliver high-quality user experiences?
- What percentage of the marketing budget can accurate metrics quantify?
- Are the teams utilizing the latest features in Google Ads?
- How many offline interactions does it take to create a conversion?
Explanation:
Times when businesses could afford having only web-focused pages are far behind. In the mobile-first world, a good user experience across various platforms is essential. You can’t ignore all potential customers using your website on mobiles.
Every modern organization should develop user-focused business strategies. Building up a user-focused organization, consider these key aspects:
- Build relationships between teams. For example, align marketing and sales teams.
- Develop a testing strategy. Create a continuous cycle of monitoring, listening, testing, and implementing changes.
- Share responsibilities across teams.