Questions

Fill in the blank: Events ___________.

 

• (A) track anytime someone has an interaction to with your website or assets.
• (B) are the bite-sized data tables databases split data into to streamline storage, management, and reporting.
• (C) are tags you can add to the end of the URLs of your marketing or promotional efforts.
• (D) track an output of something that has already happened.

Fill in the blank: Objects are _____________.

 

• (A) metrics that track anytime someone has an interaction to with your website or assets, such as page views, form submissions, or email clicks.
• (B) the bite-sized data tables databases split data into to streamline storage, management, and reporting.
• (C) a material thing that can be seen and touched.
• (D) a series of rules that allow for an application to extract and use information from a piece of software in their own application.

 

True or false: Data visualization is the only skill you need to be able to effectively report on your business.

 

• (A) True
• (B) False

What are examples of data driven decision making? Select all that apply.

 

• (A) Analyzing user behavior to optimize website or email content
• (B) Determining best-fit prospects based on observations and experience
• (C) Monitoring industry trends to identify strengths, weaknesses, opportunities, and threats
• (D) Using intuition to help decide which products or services to develop or update

True or false: When presenting data, you need to give your audience a debrief on all the data you’ve uncovered. That way, they have the fullest context for making data driven decisions.

 

• (A) True
• (B) False

 

Fill in the blank: Key results (KRs) are __________.

 

• (A) part of a goal setting framework where you starting at your ideal end state and working backwards to strategize the actions you’ll need to take to be successful.
• (B) used to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term.
• (C) numeric and quantitatively scored metrics used to determine whether or not your objectives were successful.
• (D) goals that you acknowledge are important, but that aren’t going to be prioritized for the year.