Questions

Fill in the blank: The silo mentality is ___________.

 

• (A) when the management of a customer or account moves from one team or department to another.
• (B) a process where an organization listens to complaints or grievances to improve its products or customer service.
• (C) a process where a company listens to employees’ complaints or grievances, instead of their customers and uses that feedback to improve its products or customer service.
• (D) a mindset present when certain departments or sectors do not wish to share information with others in the same company.

 

Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

 

• (A) Decide what metrics should appear on your dashboard by offering several standard reports designed by subject matter experts in marketing, sales, and services to answer industry-specific questions.
• (B) Analyze the conversion rates between lifecycles or deal stages.
• (C) Dig into trends and determine which initiatives are creating the highest return on investment.
• (D) Measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.

Fill in the blank: The purpose of funnel reports is to analyze:___________.

 

• (A) your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
• (B) key interactions that led to either conversions or revenue generated for your business.
• (C) the conversion rates between lifecycle or deal stages.
• (D) how ineffective flywheels are as a business model.

What is data visualization?

 

• (A) The written or spoken summary of the strategic, operating, or financial data of your business.
• (B) The process of compiling and organizing your data into accessible charts and graphs to communicate trends, outliers, and patterns.
• (C) The process of detecting and correcting inaccurate records from a table or database.
• (D) The process that helps you review and invest in your customer experience in this age of the empowered buyer.

Which tools are NOT part of the HubSpot reporting suite?

 

• (A) HubSpot Report Builder
• (B) HubSpot Workflows
• (C) HubSpot Traffic Analytics
• (D) HubSpot Dashboards

Fill in the blank: Data cleansing is the process__________.

 

• (A) of using the size, positioning, and color in your reports and widgets to draw your persona’s attention to critical areas.
• (B) of detecting and correcting inaccurate records from a table or database.
• (C) your business takes to provide sales with the resources they need to effectively sell.
• (D) that helps you review and invest in your customer experience in this age of the empowered buyer.