Questions

If you’re constantly reaching out to people with the same canned pitch on Twitter, you could look like a spammer and won’t be taken seriously. This is because everything you post on Twitter ends up in your____________ list.

 

• ‘My Interests’
• ‘Public Notifications’
• ‘Favorites’
• ‘Tweets & Replies’
• ‘Your Updates’

 

Which of the following can social media help sales professionals with?

 

• gather market insights
• generate better leads
• create better buying experience
• convert leads to sales
• all of the above

 

When sourcing content about your own organization to share on your social networks, connect with the marketing department. They may have content that’s:

 

• mapped to the sales funnel and target prospects
• tracked via CTAs and UTM parameters
• preferred by the network’s algorithm
• developed specifically for lead gen

 

Under the Additional Information section of your LinkedIn profile, you can add _______________, which is an effortless way to be top of mind in your network at least once a year and create an opportunity to re-engage with dormant contacts.

 

• annual milestone reminders
• an “anniversary notification” for important connections
• an “Alumni Alert”
• your birthday
• a paid “anniversary notification” for your VIP connections

 

When updating your Instagram bio to better reflect your personal brand, you’ll notice the bio field doesn’t offer any options for formatting. What is a workaround you can use to add formatting?

 

• Render your bio as a JPG or PNG then upload into the bio field.
• Turn your Instagram Business account back into a personal account, which has more formatting options.
• In your settings, turn on ‘Enable Bio Formatting’.
• Draft your bio in the Notes app on your device, then copy and paste it into the bio field.
• Sign up for Instagram for Business Premium Account for additional formatting functionality. You can switch back to a regular account after.

 

‘Social listening’ and ‘active searching’ are information gathering approaches that social sellers can use to:

 

• set the stage for well targeted and effective outreach to clients and prospects.
• produce better targeted Google Analytics reports.
• build a high ROI paid audience.
• demonstrate ROI to senior leadership within their firms.
• build out a social media policy and guidelines document.