Questions

Which is the correct hierarchy within the Amazon DSP?

 

• Advertiser > Entity > Order > Line item
•  Order > Line item > Entity > Advertiser
• Entity > Advertiser > Order > Line item
• Advertiser > Line item > Entity > Order

 

How can advertisers calculate return on ad spend and other cost based metrics?

 

• It is not possible to calculate Return on ad spend and other cost based metrics.
• Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
• Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
• Register for Amazon Attribution cost reports.

 

Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

 

• Click-through rate
• Detail page views, Detail Page view rate, Add to carts, Add to cart rate
• Total DPVs, Total DPVR, Total Add to carts, Total ATCR
• Impressions

 

Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

 

• None of these.
• Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
• Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
• Focus on your ads that help drive the lowest ATCR, but drive higher DPVR

 

Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?

 

• A percentage chance of a shopper purchasing the product when they click on your ad.
• An understanding of initial awareness for your product from your advertising campaign.
• Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
• Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

 

Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.

 

• False

 

• True