Questions

For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

 

• Constant variable
• Data​ Layer variable
• Google Ads variable
• Event variable

 

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

 

• The​ Google Analytics Help Center
• The Google Analytics Admin area
• The Tag Manager Admin area
• The Google Ads Admin area

 

What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

 

• Browser cookies
• Javascript methods
• Dynamic​ attributes
• User profiles

 

To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

 

• Google Ads account admin settings
• Analytics account admin settings
• Tag Manager account admin settings
• Tag Manager dashboard

 

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

 

• Hit​ and session attributes collected via the data layer
• Products the user has +1’d in Google Plus
• User​ information from the Analytics cookie
• Hit and session attributes collected from Google Ads

 

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

 

• A built-in Referrer variable that records conversion URLs
• A user-defined variable that records conversion amount
• The median amount users spend according to Analytics
• The projected amount users will spend according to Analytics variable that records conversion URLs