Questions

One of the most common mistakes people make when designing or acquiring visual assets for an ad is assuming that:

 

• stock photos won’t work
• monochromatic images can’t work
• red means “anger” and green means “buy”
• one image is enough
• the colour orange causes a “hate” reaction

 

The primary benefit of producing original visual assets for your social ads is that:

 

• creating visual assets in house is often faster than searching through pre-made content
• doing so gives you maximum creative control
• doing so is far less expensive than other options, thus boosting ROI
• you can optimize your assets for specific platforms and ad types
• stock photos are penalized during the bidding auction phase

 

If you’re running a multivariate ad test, to test three variations of each ad element (Heading, Body Text, CTA Copy), how many different combinations would you need to produce?

 

• 27

• 36
• 6
• 9

 

When writing copy for a social media advertisement, the headline’s job is to: (pick two)

 

• be the first, attention-grabbing words your audience sees.
• indicate the one action you want your audience to take.
• provide a detailed description of the product or service you’re advertising.
• draw people into your advertisement.

 

Choosing the Impressions bid type is best for video ads where you:

 

• want to achieve the highest number of likes and comments possible
• absolutely require video views
• are aiming for the longest possible watch time metrics
• don’t necessarily need people to watch the video

 

Customer personas are useful for understanding the mindset and interests of a target audience. The best way to add useful details to a customer persona is to:

 

• post a poll on your organization’s social networks to find out your followers ages and ethnicities
• set up meetings with similar brands to exchange persona notes and learn from each other
• DM followers of your organization’s social accounts a questionnaire regarding their pain points
• brainstorm interests customers might have that intersect with the problem your product or service solves
• post customer persona documents on social channels and crowdsource feedback on interests, pain points, and buying signals that could be missing