Questions

 

What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online?

 

• If blog readers were more likely to look at directions to their local Sunny Bakes
• If blog readers were more likely to purchase a Breakfast Box
• If blog readers placed an order for any Sunny Bakes products

 

 

Based on the data, which topic should Emmeline try posting about next?

 

• The origins of the croissant
• Other local activities that the Sunny Bakes Breakfast Box would compliment
• Other cultures that breakfast with pastries

 

 

Match the benefit to the correct Google Ads feature.

Select each box and choose the correct option, then submit.

 

• Tracks key actions and links them to your campaign. – Conversion tracking
• Shows visual ads like banners and videos to reach users across apps, websites, and YouTube. – Google Display Network (GDN)
• Automatically adjusts bids to focus on users more likely to take valuable actions. – Smart Bidding

 

 

If you were running a guest house, how could you use analytics to measure traffic coming to your website from organic search results?

In other words, what can you learn from analytics reports?

 

Select the 3 correct answers, then submit.

• Which search engines visitors use.
• How traffic is trending over time.
• How relevant the content is for keywords.
• How many visitors are using mobile devices.

 

A conversion can be a micro conversion or a macro conversion. A micro conversion is when someone completes an action on your website, like adding something to their cart for checkout.

Why is it helpful to track micro conversions?

 

Select the correct answer, then submit.

• Micro conversions indicate how well your website is performing.
• Micro conversions indicate how popular your website is.
• Micro conversions indicate how many macro conversions could take place.
• Micro conversions indicate how many people are opening your email newsletters.