Is it advisable to micro-segment audiences?
- It is highly recommended. You have to aim at conquering “niches” as long as it is commercially convenient.
- It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.
- It makes no difference. When investing in advertising media, sales opportunities exist regardless of how much audiences are segmented.
- All are incorrect.