Select the correct answer. A mobile app company trying to get users to download their app would most likely use which payout model in their partnerships program?
- % of Sale
- CPL
- CPC
- CPI
Programmatic: Audience Deals Answers
Programmatic: Audience Deals Answers
Questions:
- What distinguishes Mercado Libre from other media and communication platforms?
- Once you have established your presence within the “owned media” in a marketplace, what is the next recommended step?
- What are the stages of the purchase process?
- Which stage of the purchase process is also known as “awareness”?
- What should communication highlight in the consideration stage?
- A Mercado Libre user who is interested in cell phones visits the site. There, they access the official store of one of the best known brands that sell this product to compare models, colors, benefits, and prices. At which stage of the purchase journey is the user?
- Which stages of the purchase process are associated with branding goals? Select 2 Correct Responses
- Which of the following statements does not correspond to branding campaigns in Mercado Libre?
- What kind of solutions does Mercado Ads offer?
- Which of the following statements is correct?
- When comparing the effectiveness of Mercado Ads in running branding campaigns with other media in the on-line industry, which of the following statements is true?
- What are the main reasons for doing branding campaigns in Mercado Libre?
- Which of the following statements about Mercado Libre are correct?
- What does it mean to be a click-on brand for Mercado Ads?
- Which brands can have exclusive access to Mercado Ads’s high-impact solutions?
- Where does the Audience Deals solution appear in Mercado Libre?
- Which of the following statements about the Audience Display Native solution is true?
- For which stages of the purchase process is the performance solution recommended?
- Which solution allows you, in terms of branding, to generate leads inside Mercado Libre?
- What are other advantages of the Trade Marketing solution?
- Which is the advertising solution that allows you to develop landing pages for movie, series, and vehicle launches?
- What is the advantage of advertising in Mercado Pago if you already invest in advertising formats in Mercado Libre’s home page?
- Which of the following variables corresponds to a KPI for discovery campaigns?
- Which of the following variables corresponds to a KPI for consideration campaigns?
- To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond?
- Select the KPIs that should be considered in campaigns with branding goals.
Which of the following statements about programmatic advertising is correct?
Which of the following statements about programmatic advertising is correct?
- Most publishers make their inventory available to market it on programmatic platforms.
- Programmatic advertising allows you to deliver a relevant message to a specific audience.
- Both options are correct.
What is “automated buying” in programmatic advertising?
What is “automated buying” in programmatic advertising?
- It is the advertisers’ possibility of accessing a limited inventory (advertising spaces) without having to buy it manually.
- It is the ability of websites to sell their digital inventories without the need for intermediaries.
- It is the ability to sell and buy digital inventory (advertising space) through technology.
Which of the following characteristics describe programmatic advertising?
Which of the following characteristics describe programmatic advertising?
- It uses processes available through technological platforms and it takes advantage of proprietary or third-party databases.
- It allows for the optimization of advertising campaigns once they have ended.
- It forces advertisers to buy inventory for each platform and device.
In advertising, direct buying is the only way to reach the right audience. True or false?
In advertising, direct buying is the only way to reach the right audience. True or false?
- True: Direct buying uses cookie technology and third-party data to reach users interested in the ads.
- True: Direct buying eliminates manual processes and negotiations typical of advertising for a more efficient process.
- False: Programmatic buying allows advertisers to combine technology and audience data to reach the right users.
- False: Direct buying does not allow segmentation.
Which of the following options correctly represents the selling and buying process in a programmatic environment?
Which of the following options correctly represents the selling and buying process in a programmatic environment?
- Through an SSP/Exchange platform, advertisers report how much they are willing to pay for an inventory. When a user visits a website, a publisher connects to those platforms to decide who wins the bid.
- Advertisers manage campaigns through a DSP platform by defining (among other parameters) how much they are willing to pay for the available inventory. When a user visits a website, the publisher connects to SSP/Exchange platforms which, in turn, connect to DSP platforms to auction the inventory and decide who wins the bid.
- Through an SSP/Exchange, advertisers communicate directly with publishers to buy the inventory that interests them most. Then, the DSP auctions those spaces. The inventory is auctioned
regardless of whether there are users that see that ad space. - Advertisers receive an alert every time a user visits a website. Through a DSP, they can purchase inventory on that site. The SSP/Exchange platform submits the offers to the publisher so that they choose an ad.