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Programmatic: Audience Deals Answers

Programmatic: Audience Deals Answers

 

Questions:

  1. What distinguishes Mercado Libre from other media and communication platforms?
  2. Once you have established your presence within the “owned media” in a marketplace, what is the next recommended step?
  3. What are the stages of the purchase process?
  4. Which stage of the purchase process is also known as “awareness”?
  5. What should communication highlight in the consideration stage?
  6. A Mercado Libre user who is interested in cell phones visits the site. There, they access the official store of one of the best known brands that sell this product to compare models, colors, benefits, and prices. At which stage of the purchase journey is the user?
  7. Which stages of the purchase process are associated with branding goals? Select 2 Correct Responses
  8. Which of the following statements does not correspond to branding campaigns in Mercado Libre?
  9. What kind of solutions does Mercado Ads offer?
  10. Which of the following statements is correct?
  11. When comparing the effectiveness of Mercado Ads in running branding campaigns with other media in the on-line industry, which of the following statements is true?
  12. What are the main reasons for doing branding campaigns in Mercado Libre?
  13. Which of the following statements about Mercado Libre are correct?
  14. What does it mean to be a click-on brand for Mercado Ads?
  15. Which brands can have exclusive access to Mercado Ads’s high-impact solutions?
  16. Where does the Audience Deals solution appear in Mercado Libre?
  17. Which of the following statements about the Audience Display Native solution is true?
  18. For which stages of the purchase process is the performance solution recommended?
  19. Which solution allows you, in terms of branding, to generate leads inside Mercado Libre?
  20. What are other advantages of the Trade Marketing solution?
  21. Which is the advertising solution that allows you to develop landing pages for movie, series, and vehicle launches?
  22. What is the advantage of advertising in Mercado Pago if you already invest in advertising formats in Mercado Libre’s home page?
  23. Which of the following variables corresponds to a KPI for discovery campaigns?
  24. Which of the following variables corresponds to a KPI for consideration campaigns?
  25. To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond?
  26. Select the KPIs that should be considered in campaigns with branding goals.

 

 

What kind of data does Audience Deals use to create more effective campaigns?

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What kind of data does Audience Deals use to create more effective campaigns?

 

  • Mercado Libre’s first-party data, that is, information that Mercado Libre collects directly from its audience or customers.
  • Second-party data, that is, first-hand data that Mercado Libre obtains from other publishers.
  • Third-party data, that is, data obtained from multiple external sources.
  • A combination of second-party data and third party-data.

 

Which of the following statements about Audience Deals is false?

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Which of the following statements about Audience Deals is false?

 

  • The different types of audiences can be combined.
  • It is not recommended to segment audiences too much.
  • It is possible to run campaigns with re-marketing audiences.
  • Mercado Libre’s first-party data can only be used to reach the target audience inside Mercado Libre.

 

What type of segmentation allows you to target your ads to audiences such as athletes, techies, fashionistas, or gamers? Select All Correct Responses

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What type of segmentation allows you to target your ads to audiences such as athletes, techies, fashionistas, or gamers? Select All Correct Responses

 

  • Re-targeting of users who visited official stores.
  • Seasonal audiences.
  • Interest in category.
  • None of the above.

 

Is it advisable to micro-segment audiences?

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Is it advisable to micro-segment audiences?

 

  • It is highly recommended. You have to aim at conquering “niches” as long as it is commercially convenient.
  • It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.
  • It makes no difference. When investing in advertising media, sales opportunities exist regardless of how much audiences are segmented.
  • All are incorrect.

 

What do we call “Pick and Build”?

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What do we call “Pick and Build”?

 

  • It is Audience Deals’ unique and native software that allows brands and agencies to define and create customized audiences.
  • None of the above.
  • It is the customized advice offered by Audience Deals consultants in order to identify and create customized audiences according to the needs of each brand.

 

How many parameters or segments should an advertiser choose to create a customized audience for their Audience Deals campaign?

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How many parameters or segments should an advertiser choose to create a customized audience for their Audience Deals campaign?

 

  • One segment, such as lifestyle or brand interest.
  • wo segments, combining the previous ones or others.
  • Three segments, combining Mercado Libre’s audiences with third-party data.
  • As many segments as they want, but being careful not to micro-segment.