Through which platform can a brand or agency manage its programmatic campaigns?
- An SSP/Exchange.
- A DSP.
- A DMP.
- None is correct.
Programmatic: Audience Deals Answers
Programmatic: Audience Deals Answers
Questions:
- What distinguishes Mercado Libre from other media and communication platforms?
- Once you have established your presence within the “owned media” in a marketplace, what is the next recommended step?
- What are the stages of the purchase process?
- Which stage of the purchase process is also known as “awareness”?
- What should communication highlight in the consideration stage?
- A Mercado Libre user who is interested in cell phones visits the site. There, they access the official store of one of the best known brands that sell this product to compare models, colors, benefits, and prices. At which stage of the purchase journey is the user?
- Which stages of the purchase process are associated with branding goals? Select 2 Correct Responses
- Which of the following statements does not correspond to branding campaigns in Mercado Libre?
- What kind of solutions does Mercado Ads offer?
- Which of the following statements is correct?
- When comparing the effectiveness of Mercado Ads in running branding campaigns with other media in the on-line industry, which of the following statements is true?
- What are the main reasons for doing branding campaigns in Mercado Libre?
- Which of the following statements about Mercado Libre are correct?
- What does it mean to be a click-on brand for Mercado Ads?
- Which brands can have exclusive access to Mercado Ads’s high-impact solutions?
- Where does the Audience Deals solution appear in Mercado Libre?
- Which of the following statements about the Audience Display Native solution is true?
- For which stages of the purchase process is the performance solution recommended?
- Which solution allows you, in terms of branding, to generate leads inside Mercado Libre?
- What are other advantages of the Trade Marketing solution?
- Which is the advertising solution that allows you to develop landing pages for movie, series, and vehicle launches?
- What is the advantage of advertising in Mercado Pago if you already invest in advertising formats in Mercado Libre’s home page?
- Which of the following variables corresponds to a KPI for discovery campaigns?
- Which of the following variables corresponds to a KPI for consideration campaigns?
- To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond?
- Select the KPIs that should be considered in campaigns with branding goals.
What is a DMP?
What is a DMP?
- It is a platform that allows advertisers and agencies to automate the purchase of ads, assesses their individual features, and makes an offer.
- It is a platform that stores and manages all kinds of data and transforms it into useful information to segment advertising campaigns.
- It is a platform that allows publishers to automatically sell ad impressions, maximizing the prices they can charge for them.
What does brand safety mean in programmatic advertising?
What does brand safety mean in programmatic advertising?
- It is the agencies’ action seeking that the clicks and impressions of their ads come from real users and not from bots.
- It means that the ads appear on safe sites that will not damage your reputation or pose a danger to your image.
- It means that brands and agencies better understand how their advertising investment is distributed in order to make better decisions.
- All are correct.
What is Audience Deals?
What is Audience Deals?
- It is Mercado Libre’s programmatic solution that allows brands and agencies to reach users within the platform.
- It is Mercado Libre’s advertising solution that allows brands and agencies to access key information about the platform’s audiences and users.
- It is Mercado Libre’s advertising solution that allows brands, agencies, and professional sellers to access exclusive formats on the platform.
- It is Mercado Ads’s programmatic solution that allows segmenting Mercado Libre’s audiences with a purchase mindset and impacting them outside the platform.
Which of the following are benefits of Audience Deals?
Which of the following are benefits of Audience Deals?
- Impact Mercado Libre’s audiences in premium inventories outside the platform.
- Improving the ranking position of product ads.
- Reaching non-segmented mass audiences.
What sets Audience Deals apart from other programmatic solutions? Select 2 Correct Responses
What sets Audience Deals apart from other programmatic solutions? Select 2 Correct Responses
- It allows you to reach qualified audiences, that is, audiences with the right mindset.
- It allows you to run programmatic campaigns inside Mercado Libre.
- It allows you to reach users who have browsed Mercado Libre’s categories and official stores.