Your client sells furniture and is ready to optimize profit rather than revenue. How can Smart Bidding support your client?
- Smart Bidding helps clients use business data instead of the transaction value to optimize for better returns.
- Smart Bidding can help clients attribute more observed conversions to their digital campaigns.
- Smart Bidding is available for Display, Video, YouTube, and Gmail, ensuring optimization across channels.
- Smart Bidding can help eCommerce clients deliver the right creative, at the right time, to the right person.
Explanation: The selected answer is correct because Smart Bidding helps clients use business data, such as profit margins or customer lifetime value, instead of just the transaction value, to optimize for better returns. This approach allows Smart Bidding to focus on maximizing profit rather than simply driving revenue, ensuring that campaigns are optimized in a way that prioritizes higher profitability for the business. By incorporating business-specific data into the bidding process, Smart Bidding can make more informed decisions to achieve the client’s financial goals effectively.