Your client has a high volume of repeat customers and wants your help reaching consumers who will drive the highest conversion revenue.
How would you recommend they achieve their goal using Smart Bidding?
- By using enhanced CPC, as these are the metrics of the future.
- By doubling down on lead generation efforts to drive new purchasers.
- By using historical purchase data and optimize toward lifetime value (LTV).
- By adding smart creatives like RSA to campaigns and ad groups.