A customer wants to test cookieless geo-experiments. What’s one of its benefits?
- It’s easy to implement and execute.
- It requires user-level data for experimentation.
- It’s a good fit for most clients to get quick results.
- It doesn’t rely on cross-site tracking for data.
Explanation:
Cookieless geo-experiments benefit from not relying on cross-site tracking, which aligns with privacy regulations and reduces dependency on third-party cookies. This approach leverages aggregated data from specific geographic locations, allowing advertisers to measure the impact of their campaigns without infringing on user privacy. This method ensures compliance with privacy laws while still providing valuable insights.