A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test would help them accomplish this?
- Test the new media strategy using the Holdback treatment group while keeping the control group the same.
- Test the new media strategy using the 5% Treatment to test gradual budget increments in the new media strategy while keeping the control group the same.
- Test the new media strategy using Go-dark with the budget of the new media strategy treatment group while keeping the control group the same.
- Test the new media strategy using the heavy-up treatment group to increase the budget of the new media strategy while keeping the control group the same.