CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CN KO ID

Pinterest Media Buyer Certification Exam Answers

Pinterest Media Buyer Certification Exam Answers

Pinterest Media Buyer Certification Exam Answers

  • The exam includes 60-questions designed to test your industry expertise.
  • Once you launch the exam, you’ll be given 90 minutes to complete it. You won’t be able to exit the exam once you begin and you must complete the exam in one sitting.
  • You must achieve a 70% score in order to pass the exam.
  • If you don’t pass the exam, you must wait 14 days between each failed attempt.

Exam URL: https://www.pinterestacademy.com/student/path/1875516

 

 

Questions:

 

An advertiser working for a new fashion company wants to use a Pinterest campaign to introduce the company to a broad audience.
Which tactic should the advertiser use?

  • Conversion tracking for sales
  • Retarget previous website visitors
  • Event selection based on click-through
  • Awareness and frequency

 

An advertiser plans to utilize interactive quiz ads to understand and drive deeper engagement with its target audience.
Which objectives could the advertiser use?

  • Awareness and consideration
  • Consideration and video views
  • Awareness and video views
  • Consideration and conversion

 

A conversion campaign has been running for two weeks. The cost per acquisition (CPA) is higher than expected. The advertiser made the interests broader in the prospecting ad group and re-targeted one day ago, but the CPAs continue to remain high.
What should the advertiser do to optimize the campaign?

  • Wait another two-to-three days to see if it optimizes.
  • Pause the prospecting ad group.
  • Increase the retargeting ad group's audience size.
  • Pause the retargeting ad group.

 

An advertiser wants to maximize campaign reach and only has video assets. Which objective should the advertiser choose in the campaign setup?

  • Awareness
  • Video View
  • Consideration
  • Conversion

 

An advertiser is managing a Pinterest campaign that sells do-it-yourself (DIY) home improvement tools. It wants to ensure that ads only reach potential DIY enthusiasts.
What should the advertiser do?

  • Refine audience targeting to focus on users with interests in DIY and home improvement.
  • Increase the ad frequency without refining the audience.
  • Broaden the audience to target everyone on Pinterest.
  • Target only DIY users who have previously clicked on hardware-related pins.

 

An advertiser has limited creative resources and needs to create assets that can be "live" across all campaigns and the funnel for awareness, consideration and conversion.
Which two ad formats should the advertiser create?

Select 2 Correct Responses

  • Idea Ad
  • Collection ads
  • Standard video
  • Shopping Pins
  • Standard static

 

  1. An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The consideration campaign is optimized towards outbound clicks and has two carousel ads. The conversion campaign is optimized towards checkouts and has static creatives with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?
  2. An advertiser wants a solution to drive more sign-ups to its weekly newsletter. The goal is to build a weekly newsletter database. Which action should the advertiser leverage when setting up the conversion objective campaign?
  3. An advertiser is testing Pinterest and wants to understand the impact Pinterest has on its conversions across multiple channels. The advertiser has run conversion/shopping campaigns for the past three months and wants to learn more about conversions from these campaigns compared to what it sees as its source of truth. Which measurement solution should the advertiser use?
  4. An advertiser recently launched a website for handmade soaps. Its Pinterest campaign aims to target people who visited its website, but didn’t make a purchase, and those similar to its current customers. Which audience targeting approach should be used?
  5. An advertiser sets up a conversion campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering. The advertiser checks each ad group's performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?
  6. An advertiser has a 2:3 static image and wants to launch an awareness campaign. Which ad format can the advertiser create to use this image?
  7. An advertiser sells textbooks to nearby college students and only wants to target its ad to people on Pinterest aged 18-24. Which targeting option should it use to reach this audience?
  8. A snack food advertiser wants to advertise its newest flavor of pretzels on Pinterest. It is building creative assets for the campaign and wants to make a big impact with an ad format that expands across the full two-column Pinterest feed. Which format should the advertiser use?
  9. An advertiser is using keyword targeting to reach people on Pinterest searching only for "jean outfits" on Pinterest. Which match type should the advertiser use when entering keywords in the campaign?
  10. An advertiser wants to serve its ads only on its home feed, and with related Pins. Which configuration is required?
  11. A pet store advertiser wants to increase the scale of its audience in a consideration campaign by finding people on Pinterest who behave similarly to those who have signed up for a newsletter on its website. Which audience is required to create an actalike?
  12. An advertiser recently uploaded a template using bulk editor and received an error warning that says “No action could be found. Specify CREATE, EDIT or ARCHIVE.” What should the advertiser do to fix the template?
  13. An advertiser enables expanded targeting to increase scale across its awareness campaigns. Which signals from the Pin are used to find additional people on Pinterest to target?
  14. A natural products advertiser that sells beauty items is about to launch a new product for skin hydration. Its main key performance indicator (KPI) is to understand how many unique people are seeing its ad. Which metrics are most aligned to its KPI?
  15. An advertiser has uploaded its product feed to Pinterest and now wants to promote its product Pins as ads. Which ad format should be used?
  16. A snack food advertiser is creating a Pin within Ads Manager on Pinterest and needs to determine which description to use. Which description follows Pinterest's recommended guidelines?
  17. An advertiser wants to move from credit card billing to monthly billing. Its finance team was hard to reach after multiple failed credit card charges on the account. Its team agrees that monthly billing will fix this issue. What should the advertiser do first?
  18. A CPG (consumer product goods) advertiser wants to drive deeper awareness, and creates a mini recipe leveraging showcase ads. Which campaign objective could the advertiser choose?
  19. A retail advertiser wants to drive awareness about a new product launch to reach people on Pinterest who saved Pins from its previous spring campaign. Which type of audience targeting is required to meet this objective?
  20. An advertiser has a movie release on Dec 15th, and wants to launch a takeover single day campaign on Pinterest. Which format would be best aligned to its campaign goals?
  21. An advertiser has strict goals for its consideration campaigns and cannot exceed a $2.12 cost per click (CPC). Which bid strategy should the advertiser use?
  22. An advertiser is about to launch a new campaign and wants to increase traffic to its site. Which campaign objective should it use?
  23. A beauty advertiser wants to run a quiz ad to help people on Pinterest find the correct product for their needs. Which two campaign objectives can the advertiser select?
  24. An advertiser has successfully run campaigns on Pinterest for several months. Its billing threshold has been gradually increasing as it makes successful payments. What will happen to its billing threshold?
  25. An entertainment advertiser wants to run a new 30-second trailer teaser driving awareness on Pinterest. Ad impressions are not a priority. Which campaign objective should the advertiser choose?
  26. An advertiser's Pinterest campaign consists of three ad groups targeting different demographics. To maximize the results, the advertiser decides to let Pinterest distribute its budget across these ad groups based upon performance. Which approach should be implemented?
  27. An advertiser notices that Pins are served too many times to the same audience. Which two steps should the advertiser take to help fix this issue?
  28. An advertiser running a video views campaign is setting up the campaign ads. Which two ad formats are available for use?
  29. A consumer product goods (CPG) advertiser wants to run an awareness campaign targeting parents and Gen Z (over age 18), utilizing different creative messaging. What are two advantages of using campaign budget optimization?
  30. An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Conversions tab > Event History page. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?
  31. An advertiser checks its tag health in Ads Manager and sees the following warnings: A red triangle reads: “The em value provided by your Pinterest Tag is " (the empty string), undefined, "n/a” or null. It should be a SHA-256 hash.” An orange diamond reads: "Too few of the product IDs included in your add to cart events match the Product IDs in your catalog." An orange diamond reads: "Too few of the product IDs included in your checkout events match the product IDs in your catalog." A green circle reads: "We are detecting this event, but at least one parameter needs action." Which warning indicates a critical alert?
  32. What is the primary purpose of the Pinterest Conversion Insights tool on Pinterest?
  33. An advertiser needs to see campaign performance week over week and wants to receive an email with this report each Monday. Which action should the advertiser take to make this happen?
  34. An advertiser wants daily spend, impression and click metrics for its always-on campaigns automatically delivered to its marketing sciences team. How should the advertiser request this report?
  35. An advertiser wants to launch a conversion campaign with the goal of driving gardening tool sales. The campaign is set up with customer email list targeting and home and gardening keywords. The advertiser reviews the creative to make sure it is following Pinterest best practices. How should the advertiser make sure the Pin follows creative asset and campaign best practices?
  36. An advertiser is running one awareness campaign with two ad groups containing static Pins. Each ad group contains its own unique creative assets and is using creative best practices. One ad group is receiving more spend than the other. What should the advertiser do to have more control of the amount of spend towards the other creative assets?
  37. An advertiser wants to understand how its organic Pins and paid campaigns are working together to inform its strategy for next quarter. Which Analytics reporting solution should the advertiser look at to gather this information?
  38. An advertiser is targeting audience lists, multiple countries and multiple age demographics in its conversion campaign. The campaign is not meeting conversion goals. The advertiser wants to improve campaign performance but does not want to adjust existing creative assets or audience lists. Which two optimizations can be used to improve performance?
  39. An advertiser has two live campaigns: one under the awareness objective and one under the consideration objective. The awareness campaign is not reaching the desired goal of $1.00 cost per mille (CPM). The consideration campaign is performing well with a cost per click (CPC) of $0.30. What should the advertiser do with the campaign budgets to take advantage of good performance?
  40. An advertiser needs to summarize how its campaigns are performing based on objective, spend and Pin clicks. Which Ads manager feature should the advertiser use to find this information?
  41. An advertiser is running a conversion campaign that utilizes both prospecting and retargeting tactics. After two weeks of delivery, 90% of spend has been delivered against the prospecting ad group. Which action should the advertiser take to improve retargeting performance?
  42. An advertiser is running an awareness and a consideration campaign. The primary key performance indicator (KPI) for the awareness campaign is reach, and it’s using interests and keywords. The primary KPI for consideration is site traffic, which is using site retargeting audiences. The advertiser wants to drive additional people on Pinterest down the funnel from the awareness campaign to consideration. Which audience should the advertiser implement in the consideration campaign?
  43. An advertiser has a conversion campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?
  44. An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?
  45. An advertiser is running an awareness and a consideration campaign on Pinterest and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?
  46. An advertiser is using licensed music for a video Pin and wants to make sure the ad cannot be shared once the campaign ends. How should the advertiser create the Pin to meet this requirement?
  47. An advertiser wants to create a Pin that does not distribute as an organic Pin and cannot be saved by people on Pinterest who view the Pin. What’s the process of creating this Pin in Ads Manager?
  48. An advertiser is running a full-funnel strategy. The awareness campaign is driving a low cost per mille (CPM) and is pacing to deliver in full. The consideration campaign has low cost per click (CPC) and is exceeding its expected daily spend goals. However, the conversion campaign is driving low cost per action (CPA), but is not pacing to deliver in full. What should the advertiser do to make sure the conversion campaign spends in full?
  49. Which Pinterest product should an advertiser use to measure its return on ad spend (ROAS) for both organic and paid efforts on Pinterest?
  50. A travel agency is using Pinterest to promote a new tour package. It wants to use dynamic visual inspiration to increase awareness of the multiple destinations available within its travel packages. Which ad format should the travel agency use?
  51. An advertiser has an awareness campaign and wants an automated weekly report delivered to its email for the next six months. What should the advertiser do?
  52. An advertiser is running a consideration campaign for a financial services brand. The campaign targets people on Pinterest aged 18-25, and the five creative assets feature entry-level credit cards. The advertiser's Pins are rejected by the Pinterest ads quality team. What should the advertiser do to get its Pins approved?
  53. A retail advertiser wants to set up an automated report to track campaign pacing on a weekly basis. Which reporting solution should the advertiser use?
  54. An advertiser wants to analyze the results of its campaigns in Ads Manager according to the attribution model adopted by its brand: 1-day view, 30-day click and 7-day engagement. Which set of steps does the advertiser need to follow to ensure it is analyzing the results correctly?
  55. An advertiser has an awareness campaign and wants to drive high traffic to its website to increase email sign-ups. The campaign is set up with a lifetime budget for 60 days and targets relevant keywords and interests. The campaign is pacing to deliver in full, but there has not been any increase in traffic or email sign-ups. What should the advertiser do to improve performance and drive traffic and email sign-ups?
  56. An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days One ad group targeting food, drink and holiday interests Two static images, two carousels and two videos The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance?
  57. An advertiser wants to launch a conversion campaign with the goal of driving gardening tool sales. The campaign is set up with customer email list targeting and home and gardening keywords. The advertiser reviews the creative to make sure it is following Pinterest best practices. How should the advertiser make sure the Pin follows creative and campaign best practices?
  58. A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been "live" for a day but is not experiencing any spend. What is preventing the Pins from delivering?
  59. An advertiser needs to deliver a bi-weekly report that highlights key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC) and outbound clicks. Which type of report should the advertiser build?
  60. A pharmaceutical company is launching a new medication to reduce stress and wants to create an awareness campaign that leverages Pins with text. Which of the following text options adheres to Pinterest advertising guidelines for healthcare products?
  61. An advertiser is running site visitor, engagement, and actalike audiences in a campaign. It wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?
  62. An advertiser is managing a multi-ad group campaign on Pinterest. It has been closely monitoring the campaign's performance and notices one of the ad groups is not performing as expected. Which potential result should the advertiser anticipate if it decides to pause one of the ad groups within the campaign?
  63. An advertiser is running a conversion campaign with narrow targeting and a custom cost per action (CPA) bid at $25. The campaign is not spending as much as it should. The advertiser wants a quick solution to fix the issue. What should the advertiser's next action be?
  64. An advertiser is running an awareness campaign with custom bidding and its goal is to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. What optimization levers will get the advertiser's campaign closer to that $2.50 goal?
  65. An advertiser is targeting audience lists, multiple countries and multiple age demographics in its conversion campaign. The campaign is not meeting conversion goals. The advertiser wants to improve campaign performance but does not want to adjust existing creative or audience lists. Which two optimizations can be used to improve performance?
  66. An advertiser wants to compare a brand's campaign performance across ad accounts in different markets in one view. How can the advertiser access these insights?
  67. An auto advertiser notices that its consideration campaign meets its goal, but there are issues with the campaign delivering. Which are the two actions that can be implemented below to help improve delivery?
  68. An entertainment advertiser wants to track users who watched a movie trailer on its website. Which conversion event should the advertiser set up?
  69. An advertiser wants to promote several product Pins from its product group in a single ad. Which ad format should it use?
  70. An advertiser wants flexible spending each day with the ability to increase spend on particular days leading up to the holidays for better performance. How should the advertiser set up its campaign?
  71. An advertiser wants to use a static image Pin and to make the most of the space in the feed without it being cut off when viewed. Which aspect ratio should the advertiser use?
  72. An advertiser wants to drive clicks to its website. Which campaign objective suits its needs?
  73. A fashion advertiser on Pinterest wants to create an audience of people who have shown a high level of intent by saving and clicking on its Pins. Which type of engagement audience should be used?
  74. Which are the two best budgeting options for an even spend of $600 over the month?
  75. An advertiser creates a Pin and saves it to a board. In campaign setup, the Pin cannot be located. Which board did the advertiser choose?
  76. A fashion brand advertiser with a Pinterest product catalog wants to drive online sales. It wants to launch a campaign with Pinterest but does not have the resources to create new ads for the campaign. What should the advertiser do?
  77. An advertiser has limited creative resources and needs to create assets that can be "live" across all campaigns and the funnel for awareness, consideration and conversion. Which two ad formats should the advertiser create?
  78. An advertiser is setting up a catalog sales campaign that will include prospecting and retargeting audiences. How should the retargeting audience be set up in order to gain the highest ROI?
  79. An advertiser for a local bakery wants to showcase a video of the bakery’s cake decorating process to inspire and reach new audiences. Which ad format should be used?
  80. An advertiser is planning a video views campaign on Pinterest and wants to ensure its budget is spent evenly across the campaign's duration. Which pacing option should be used?
  81. An advertiser wants to promote its product Pins as shopping ads. Which campaign objective should the advertiser use?
  82. An advertiser creates actalike and website retargeting audiences and wants to include these audiences in campaigns. The advertiser wants to see which audiences have a higher engagement rate and lower cost per mille (CPM). Additionally, the advertiser wants to optimize toward the top-performing ad group. How should these audiences be set up?
  83. An advertiser is running a consideration campaign and sets a custom bid at $0.50. The advertiser notices its campaign is not spending enough per day to pace at 100% during the designated campaign flight dates. What should the advertiser do to increase campaign spend?
  84. An advertiser is starting to create Pins and wants to separate its English-language Pins from French-language Pins, so the campaign setup will be easier in the future. How should the advertiser separate out the English and the French Pins?
  85. A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?
  86. An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?
  87. A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?
  88. An advertiser inputs a daily campaign budget of $100 and uses flexible daily budgeting. What will happen to the daily spend?
  89. A fashion advertiser wants to increase both in-store and online sales. The advertiser has the Pinterest tag installed and is leveraging geographic targeting to reach Pinterest users near store locations. It sees strong results but struggles to deliver its daily budget. What should the advertiser do?
  90. A travel agency wants to drive more people to book vacation packages on its website. Which ad campaign objective should it use?
  91. How does a merchant benefit by using the product group analytics tool on Pinterest?
  92. An advertiser needs to upload its data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool. Which two options can the advertiser use?
  93. How does the Pinterest conversion insights tool help an advertiser understand its marketing activities?
  94. For a data source (also known as a data feed, product feed or product catalog) to upload successfully to Pinterest using the Catalogs tool, it needs to contain seven fields. Which two fields must be included?
  95. An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?
  96. An advertiser recently implemented the Pinterest tag and notices conversions are not being reported accurately for people accessing Pinterest on multiple devices. What should the advertiser do?
  97. Which two solutions can be used to optimize campaign creative and keyword targeting for new trends?
  98. What should an advertiser do if it has multiple ad accounts and wants to share an audience with another ad account?
  99. An advertiser wants to set up a shopping conversion campaign to reach people on Pinterest who have already visited its site or have unpurchased items in their cart. When the advertiser tries to create the campaign, the dynamic retargeting feature is unavailable and its tag health score is low. What should the advertiser do?
  100. Which feature allows people on Pinterest to keep their ideas and inspirations organized?
  101. On the Pinterest platform, which percentage of top searches are considered unbranded?
  102. Which two of the following placements on Pinterest are used to discover ideas?
  103. An advertiser is leveraging Google Analytics, marketing mixed modeling (MMM) and Pinterest platform data to accurately track campaign performance. Which measurement solution does Pinterest recommend using first?
  104. An advertiser wants to know if its creative assets are memorable to people on Pinterest. Which type of measurement study should be conducted?
  105. An advertiser is launching its first campaign on Pinterest to advertise a promotion valid only to people who have previously made a purchase from its brand. Which targeting tactic allows the advertiser to reach this audience?
  106. An advertiser wants to check if its awareness campaign is pacing to deliver in full. The campaign has a lifetime budget and a frequency cap of three. The campaign has been “live” for five days and will be “live” for another 25 days. How can the advertiser check pacing for this campaign?
  107. An advertiser pulls a mid-campaign report and sees that Android mobile devices have higher CPMs (cost per mille) than other devices across awareness campaigns. The advertiser wants to remove Android mobile. Where should the advertiser adjust this setting when editing the campaign?
  108. An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices?
  109. An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?

 

 

 

 

A travel agency wants to drive more people to book vacation packages on its website. Which ad campaign objective should it use?

By

A travel agency wants to drive more people to book vacation packages on its website. Which ad campaign objective should it use?

 

  • Conversions
  • Brand awareness
  • Catalog sales
  • Video views

 

A fashion advertiser wants to increase both in-store and online sales. The advertiser has the Pinterest tag installed and is leveraging geographic targeting to reach Pinterest users near store locations. It sees strong results but struggles to deliver its daily budget. What should the advertiser do?

By

A fashion advertiser wants to increase both in-store and online sales. The advertiser has the Pinterest tag installed and is leveraging geographic targeting to reach Pinterest users near store locations. It sees strong results but struggles to deliver its daily budget. What should the advertiser do?

 

  • Add a frequency cap.
  • Add targeting for women’s fashion.
  • Add site visitor retargeting
  • Add new creative into rotation.

 

An advertiser inputs a daily campaign budget of $100 and uses flexible daily budgeting. What will happen to the daily spend?

By

An advertiser inputs a daily campaign budget of $100 and uses flexible daily budgeting. What will happen to the daily spend?

 

  • It will vary significantly, potentially reaching $200 or more.
  • It may go above or below $100 but will average out to $100 per day.
  • It will always be exactly $100.
  • It will never exceed $100.

 

A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

By

A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

 

  • Lunches and Children’s snacks
  • Meal planning and back-to-school
  • Food and drink and parenting
  • Food and drink and children’s health

 

An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?

By

An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?

 

  • Search
  • Browse
  • Mobile web
  • Related Pins

 

A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?

By

A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?

 

  • Video view and awareness
  • Consideration and conversion
  • Awareness and consideration
  • Awareness only