An advertiser is running a conversion campaign with narrow targeting and a custom cost per action (CPA) bid at $25. The campaign is not spending as much as it should. The advertiser wants a quick solution to fix the issue. What should the advertiser’s next action be?
- Pause all creative with a CPA over $25.
- Shift to automatic bidding.
- Reduce the CPA bid to $20.
- Confirm each creative has a call to action (CTA).