CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CN KO ID

Microsoft Advertising Retail Certification Exam Answers

Microsoft Advertising Retail Certification Exam Answers

Microsoft Advertising Retail Certification Exam Answers

 

Exam URL: https://about.ads.microsoft.com/en/resources/training-certification/learning-lab

Microsoft Advertising Retail Certification Exam Answers score

 

Question:

  1. Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing. Which report should they run?
  2. A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?
  3. Which of the following statements are true about Smart Shopping?
  4. You can use the search term report for shopping campaigns.
  5. Which of the following statements is true about shopping campaigns?
  6. Which of the following statements is true about shopping campaigns? Select all that apply.
  7. What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?
  8. Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?
  9. Price drop extensions work on both search and product ads.
  10. What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?
  11. Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?
  12. Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?
  13. Microsoft Shopping Campaigns serve on mobile devices.
  14. Clicks on product ads are charged on what basis with Microsoft Advertising?
  15. Which of the following statements describe the benefits of setting up a Smart Shopping campaign?
  16. Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?
  17. How many custom label attributes can you add for each product?
  18. Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?
  19. Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?
  20. A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?
  21. Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?
  22. Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications> Telephony > Mobile Phones and Product Category IDs such as ‘267’.
  23. Contoso Toys has decided to create a ‘catch-all’ campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?
  24. The products rating feed file is contained in the shopping feed file.
  25. Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?
  26. When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed?
  27. What are some best practices when trying to optimize your description in the product feed?
  28. Which of the following Share of Voice attributes can you include in the product dimension report?
  29. Which of the following are examples of product ad enhancements?
  30. Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?
  31. Which of the following are required attributes when creating a shopping feed?
  32. Your shopping feed file expires after 30 days unless refreshed or updated.
  33. Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?
  34. What is the Microsoft Advertising product ad maximum file size for the product image?
  35. In a shopping campaign, bidding should be higher when reaching a more granular level.
  36. Which of the following are benefits of utilizing local inventory ads?
  37. Which of the following are the values of offsite advertising?
  38. Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm’s learning period?
  39. Both Product_Type and Product_Category attributes recognize which sign as their delimiter?
  40. Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.
  41. Which of the following are useful Microsoft Advertising reports for your shopping campaigns?
  42. How is it generally recommended you bid on product SKU product groups?
  43. Julian has been hired as a consultant by Contoso Kitchens to help run PromoteIQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?
  44. Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?
  45. Which of the following statements about the redirect URL attributes in a product feed file is true?
  46. Product ads contain which of the following?
  47. When looking at product issues in the store summary, what is the symbol for a warning?
  48. Smart Shopping Campaigns take precedence over standard shopping campaigns.
  49. Which report should you run to see what your audience is searching for when your product ads are shown?
  50. Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?
  51. Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?
  52. Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?
  53. How can using the Google Merchant Center import tool benefit an advertiser?
  54. Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?
  55. When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.
  56. Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.
  57. Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?
  58. Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?
  59. What does the non-targeted report in ‘store issues’ tell you?
  60. Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?
  61. Which of the following are acceptable feed file types?
  62. Which of the following is an optional attribute when creating your product feed?
  63. Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?
  64. Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?
  65. What are two ways you can create a Microsoft Shopping campaign?
  66. Which of the following is a best practice for shopping campaign structures?
  67. Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?
  68. The store name in a product ad is taken from the advertiser’s product feed.
  69. Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?
  70. Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?
  71. Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?
  72. When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?
  73. Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?
  74. How does Microsoft Advertising define impression share?
  75. Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?
  76. Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?
  77. When looking at product issues in the store summary, what is the symbol for an error?
  78. Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?
  79. Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?
  80. Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?
  81. Which of the following bid strategies allow you to set your own bids? Select al that apply.
  82. What is the warning symbol when looking at product issues in the store summary page?

 

 

 

What are some best practices when trying to optimize your description in the product feed?

By

What are some best practices when trying to optimize your description in the product feed?

  • Ensure the ad product description is similar to the description of the product on the landing page
  • Ensure the description is accurate to the product.
  • Use HTML coding in the field to avoid description errors.
  • Include all relevant keywords in the description.

 

Explanation: When optimizing your description in the product feed for Microsoft Advertising Shopping campaigns, it is crucial to follow several best practices to enhance the effectiveness of your ads and improve user experience. Firstly, ensuring that the description is accurate to the product is essential because it builds trust with potential customers by providing them with precise and truthful information about what they are considering purchasing. Misleading descriptions can lead to dissatisfaction and negative reviews, ultimately harming your brand’s reputation. Secondly, the ad product description should be similar to the description on the landing page. This consistency ensures a seamless transition for the user from the ad to the website, reducing confusion and increasing the likelihood of conversion. A cohesive and clear description reassures users that they are looking at the same product they saw in the ad, which can significantly enhance their confidence in making a purchase. Lastly, including all relevant keywords in the description is vital for search engine optimization (SEO). By incorporating pertinent keywords, you increase the chances of your product appearing in search results when users are looking for related items. This strategic placement of keywords helps in capturing the right audience who are actively searching for products like yours, thereby improving the visibility and click-through rates of your ads. It is important to note that while HTML coding might seem beneficial for formatting, it is not recommended as it can lead to description errors and issues with how the content is displayed. Instead, focusing on clear, concise, and keyword-rich text descriptions will yield better results. By adhering to these best practices—accurate descriptions, consistency with the landing page, and keyword inclusion—you can optimize your product feed to attract and convert more potential customers effectively.

Which of the following are benefits of utilizing local inventory ads?

By

Which of the following are benefits of utilizing local inventory ads?

  • Highlight products which are for sale online only.
  • Promote products that are only available in store.
  • Highlight your brick and mortar store locations.
  • Increase traffic both online and in your physical stores.

 

Explanation: Utilizing local inventory ads in Microsoft Advertising Shopping campaigns offers several significant benefits, making it an effective strategy for retailers with physical store locations. Firstly, local inventory ads promote products that are only available in store, allowing businesses to attract nearby customers who are looking to make immediate purchases without waiting for shipping. This is especially valuable for time-sensitive needs or when customers prefer to see and touch products before buying. Secondly, these ads highlight your brick and mortar store locations, which is crucial for driving foot traffic to physical stores. By showcasing the availability of products at specific store locations, local inventory ads help bridge the gap between online browsing and offline shopping, making it easier for customers to find and visit the nearest store. Additionally, local inventory ads increase traffic both online and in your physical stores by integrating the online and offline shopping experiences. They provide real-time information about product availability, pricing, and store locations, enhancing the customer journey from online search to in-store purchase. This dual-channel approach not only boosts online visibility but also leverages the physical store presence, thereby maximizing the reach and impact of advertising efforts. Unlike ads that highlight products available online only, local inventory ads focus on promoting the tangible benefits of immediate product access and the convenience of local shopping, which can significantly enhance customer satisfaction and loyalty. Furthermore, by driving more in-store traffic, retailers can take advantage of additional sales opportunities, as customers often purchase more items when they visit a store. In summary, the strategic use of local inventory ads in Microsoft Advertising Shopping campaigns helps retailers effectively promote products that are only available in store, highlight their brick and mortar store locations, and increase traffic both online and in physical stores, thereby enhancing overall sales performance and customer engagement.

Smart Shopping Campaigns take precedence over standard shopping campaigns.

By

Smart Shopping Campaigns take precedence over standard shopping campaigns.

 

  • True

 

  • False

 

Explanation: The correct answer is True. Smart Shopping Campaigns indeed take precedence over standard shopping campaigns within the context of Microsoft Advertising. Smart Shopping Campaigns utilize advanced machine learning algorithms and automation to optimize bidding, targeting, and ad placement across various networks, including the Google Search Network, Display Network, YouTube, and Gmail. This automation allows Smart Shopping Campaigns to dynamically adjust bids and ad placements in real-time based on factors such as user behavior, device type, location, and time of day, with the overarching goal of maximizing conversion value while adhering to advertisers’ specified goals and budget constraints. Due to their adaptive and data-driven nature, Smart Shopping Campaigns often outperform standard shopping campaigns in terms of efficiency and performance, making them the preferred choice for many advertisers seeking to achieve optimal results with minimal manual intervention. As a result, Smart Shopping Campaigns are given precedence within the Microsoft Advertising ecosystem, enabling advertisers to leverage the full potential of automation and machine learning to drive measurable business outcomes and achieve their advertising objectives effectively.

Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?

By

Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?

  • Online contoso Candies
  • Microsoft Advertising support team
  • No one can change a store name after it is created
  • Contoso Candies and support

 

Explanation:

The correct answer is Microsoft Advertising support team. In the context of the Microsoft Merchant Center, the store name can be amended by the Microsoft Advertising support team. While Contoso Candies, as the owner of the store, may have control over various aspects of their account and product listings, the ability to modify the store name is typically reserved for the support team. This ensures that changes to essential account details, such as the store name, are managed securely and accurately. If Contoso Candies wishes to update their store name, they can reach out to the Microsoft Advertising support team for assistance. The support team will then facilitate the process of making the necessary modifications to ensure that the store name accurately reflects Contoso Candies’ branding and identity. Therefore, the Microsoft Advertising support team plays a pivotal role in enabling Contoso Candies to amend their store name within the Microsoft Merchant Center.

Price drop extensions work on both search and product ads.

By

Price drop extensions work on both search and product ads.

 

  • True

 

  • False

 

Explanation: In the context of Microsoft Advertising Shopping certification, the statement Price drop extensions work on both search and product ads is false. Price drop extensions are a specific type of ad extension designed to highlight a reduction in the price of a product, making it particularly attractive to potential customers. However, these extensions are primarily used within the realm of search ads, not product ads. Search ads are text-based advertisements that appear on search engine results pages (SERPs) in response to user queries. The purpose of price drop extensions in search ads is to capture the attention of users by prominently displaying the discounted price directly within the ad, thereby increasing the likelihood of a click-through and conversion by leveraging the appeal of a sale or discount. On the other hand, product ads, particularly those used in Shopping campaigns, are visually focused and feature product images, titles, prices, and other relevant information directly pulled from the product feed in Microsoft Merchant Center. These ads automatically reflect any changes in product pricing as they update in real-time based on the feed data. Hence, there’s no need for an additional price drop extension because the updated price, including any discounts, is already displayed within the product ad itself. By distinguishing between the functionalities and applications of search ads and product ads, it’s clear that price drop extensions are tailored to enhance text-based search ads rather than product ads, which inherently display price information. This understanding is crucial for advertisers who aim to effectively utilize ad extensions to boost the performance of their campaigns. Therefore, the statement that price drop extensions work on both search and product ads is incorrect, as their functionality is limited to search ads, ensuring that advertisers use the right tools for the right ad formats to maximize their advertising efforts and achieve optimal results.

Microsoft Shopping Campaigns serve on mobile devices.

By

Microsoft Shopping Campaigns serve on mobile devices.

 

  • True

 

  • False

 

Explanation: It is indeed true that Microsoft Shopping Campaigns serve on mobile devices, a fact that carries significant implications for advertisers seeking to maximize their reach and engagement with potential customers. In today’s digital landscape, mobile devices play a pivotal role in consumer behavior, with a substantial portion of online searches and shopping activities being conducted via smartphones and tablets. By ensuring that Microsoft Shopping Campaigns are optimized for mobile devices, advertisers can tap into this vast and growing audience, increasing the visibility of their products and driving more traffic to their online and physical stores. Serving ads on mobile devices allows for seamless integration with consumers’ on-the-go lifestyles, providing immediate access to product information, prices, and availability. This mobile accessibility is particularly beneficial for capturing the attention of users who might be researching products while commuting, waiting in lines, or during other idle moments throughout their day. Moreover, the ability to serve shopping ads on mobile devices enhances the overall user experience by providing a responsive and intuitive interface that adapts to different screen sizes and orientations. This ensures that potential customers have a smooth and engaging interaction with the ads, which can lead to higher conversion rates. Additionally, mobile-optimized shopping campaigns can leverage location-based targeting to show ads for products available in nearby stores, thus driving local foot traffic and increasing the likelihood of in-store purchases. The integration of Microsoft Shopping Campaigns with mobile devices also supports various advanced advertising features, such as click-to-call buttons and local inventory ads, further enhancing their effectiveness. In conclusion, the fact that Microsoft Shopping Campaigns serve on mobile devices is a critical aspect of their functionality, enabling advertisers to reach a broader audience, provide a better user experience, and ultimately achieve higher engagement and conversion rates.