Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?
Select one option.
- Target return on advertising spend
- Enhanced cost per click
- Maximize clicks
Explanation: The correct answer is Enhanced cost per click (ECPC). When setting up a new shopping campaign for a new product line and utilizing a third-party bid management tool, Hugo can employ the Enhanced Cost Per Click (ECPC) bid strategy. ECPC is designed to optimize bids for clicks that are more likely to result in conversions, leveraging historical performance data and machine learning algorithms to adjust bids dynamically. This bid strategy allows Hugo to maintain manual control over bidding while still benefiting from automated bid adjustments based on conversion likelihood. By integrating a third-party bid management tool with ECPC, Hugo can enhance the efficiency and effectiveness of his bidding strategy, ensuring that his ads are competitively positioned to attract clicks and drive conversions within his target return on investment (ROI) parameters. ECPC provides Hugo with the flexibility and control needed to maximize the performance of his new shopping campaign and achieve his advertising objectives efficiently, making it the ideal bid strategy choice in this scenario.