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Measure campaigns with Amazon Attribution (seller) Answers

Measure campaigns with Amazon Attribution (seller) Answers

 

Exam URL: https://learningconsole.amazonadvertising.com/student/path/1404-measure-campaigns-with-amazon-attribution-seller

 

Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

 

Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

 

Which sentence below best describes how ads are measured using Amazon Attribution?

 

Attribution tags are generated when you create line items.

Choose the best description for promoted conversion metrics.

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

 

ASINs within the Amazon Attribution console are promoted at the Order level.

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

 

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

 

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

 

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media.

Which recommendation would you make for her?

 

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

 

 

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

By

 

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

 

  • False

 

  • True

 

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

By

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

 

  • Name your order.
  • Copy your attribution tag to append on your ad as the click-through URL.
  • Generate a report to validate that you are measuring all your ad’s clicks correctly.
  • Create line items, which generates attribution tags that are placed on ads.

 

Choose the best description for promoted conversion metrics.

By

Choose the best description for promoted conversion metrics.

 

  • Add to cart rates of select products.
  • Impressions from your ad campaign.
  • Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
  • Detail page views of all products.

 

Which sentence below best describes how ads are measured using Amazon Attribution?

By

Which sentence below best describes how ads are measured using Amazon Attribution?

 

  • Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
  • You cannot use attribution tags to measure performance in Amazon Attribution.
  • Ads are measured by a 3rd party and imported into the Amazon Attribution console.

or

  • Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
  • You cannot use attribution tags to measure performance in Amazon Attribution.
  • Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.