Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution. By vmartinez Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution. False True Related content Related questions:An analyst changes the attribution model for their…Search Ads 360 suddenly starts defaulting to a…You've placed multiple ads to help drive traffic to…Your client is a busy florist who changes the…