Ani’s client has decided to create a quarterly series of author speaking events. Ani creates a landing page to collect sign-ups and links to from the bookstore’s regular newsletter. Although the link got a lot of clicks, sign-ups were lower than she expected. How could Ani best target people who showed interest in the events, but didn’t signed up on the landing page?
- Create an automation email that is triggered when contacts click the link to her landing page from her newsletter, but don’t use her sign-up form
- Create an email automation series triggered by recurring dates that she schedules to send once per quarter
- Create a social post that includes a link to the Facebook event page
- Run digital ads that are targeted to contacts by interest