LinkedIn marketing strategy certification exam answers

LinkedIn marketing strategy certification exam answers

This certification exam will test your knowledge in using LinkedIn's organic and paid advertising solutions throughout your media strategy. The certificate expires after 2 years.

• You will have 60 minutes to answer 60 questions.
• The question format is multiple choice and randomized. The passing score is 75%.
• The exam tests application, with a mix of scenario-based, recall, and process questions.
• You can retake the test up to 3 times.
• Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
• The certification will expire in 2 years.

Exam url: https://training.marketing.linkedin.com/marketing-strategy-exam

Program URL: https://training.marketing.linkedin.com/page/certified-marketing-experts-program

 

 

Questions:

• A company launched a thought leadership campaign. They promoted five different posts per industry, with a mix of client stories, data-driven thought leadership and innovative thinking. What is this a good example of? Select all that apply.
• Demand gen campaigns should be carried out…
• Alexandra is working on her company’s thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
• Can you require someone provides their work email address in a Lead Gen Form?
• LinkedIn offers Frequency Reporting to help you balance between ad redundancy and exposure.
• 95% of buyers are out of market at any given time.
• Vijeeth is launching a campaign, focused on brand awareness. Which leading metrics should he use? Select all that apply.
• What is maximum delivery bidding strategy?
• Which ad format lets you edit some Lead Gen Form fields in an active campaign?
• What are the key advantages of using LinkedIn for Conversion Tracking? Select all that apply.
• Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?
• According to LinkedIn, how many members drive business decisions?
• How would you define Demand Generation?
• Maxime is running a video ad but he’s finding it isn’t leading to conversions. According to LinkedIn, how many video views does he need in 90 days to start building a retargeting audience?
• How would you define Lead Generation?
• Define a Marketing Qualified Lead (MQL).
• What type of conversions will I get with Offline Conversions?
• What are the steps involved in brand building? Select all that apply.
• Stronger brands experience more sensitivity to their pricing.
• How many website visitors do you need to activate a Website Retargeting campaign?
• A lead scoring model has different components that can be selected based on… Select all that apply
• In order to download leads, you would need the following access… Select all that apply.
• Alexander wants to see if he is driving the buying committee to his company’s website. How would he be able to see that data? Select all that apply.
• According to LinkedIn, anyone who watches at least 50% of your video ad is ready to be retargeted.
• Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
• According to LinkedIn, what are the top considerations for a successful brand awareness campaign?
• Amanda wants to increase website visitors. What should she explore? Select all that apply.
• Why would you use Audience Expansion?
• When should I use a Lead Gen Form?
• Reach Optimization is only available with the max delivery bidding option.
• Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?
• Banisha wants to understand her customers’ business priorities. Which ad type would help her gather those insights?
• What percentage of decision makers say that thought leadership can be effective in influencing their purchasing decisions?
• When setting up Conversion Tracking on your website, what is the conversion window?
• Your lead gen scoring model can be based on…
• Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
• LinkedIn’s B2C audience has two times the buying power of an average web audience.
• Zhang Wei wants to build his lead gen audience but he doesn’t know where to start. Which tips would be useful? Select all that apply.
• According to LinkedIn, brand lift measures the impact your customer service has on how your brand is perceived.
• Sherry installed the LinkedIn Insight Tag to help her be more effective in reaching the buying committee. Why is this useful?
• What should you do if you’re seeing high engagement rates but low conversion? Select all that apply.
• How can you use LinkedIn Lead Gen Forms? Select all that apply.
• According to LinkedIn, what is the most important aspect for a creative to capture someone’s attention?
• What immediate result will I get with a Lead Gen Form?
• In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.
• Javier is setting up a lead generation campaign. How should he approach targeting?
• Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
• What are the benefits of using LinkedIn Lead Gen Forms? Select all that apply.
• Mallory is tracking her brand awareness campaign. What should she focus on to demonstrate the impact of her brand awareness investment? Select all that apply
• When should I use Conversion Tracking?
• According to LinkedIn, objective-based optimization is activated when you focus on maximum delivery and select reach or video views as an optimization goal.
• Giselle works for a new brand that has ambitious growth goals. As she sets up her first brand awareness campaign, which strategies should she consider? Select all that apply.
• According to LinkedIn, what are the main reasons why marketers run into difficulty driving leads and conversions? Select all that apply.
• Reach Optimization must be enabled to see forecasted results for both reach and frequency.
• Which tactics can you use to drive leads and track conversions? Select all that apply.
• In marketing, the terms ‘Demand Generation’ and ‘Lead Generation’ are interchangeable.
• All three stages in the funnel (Awareness, Consideration, Conversion) are important when planning brand building campaigns.
• Nadine recently launched a lead generation campaign. However, her sales team is not satisfied with the leads quality. What should she do? Select all that apply.
• According to LinkedIn, on average how many pieces of content does someone see prior to being in-market?
• Ravi wants to collect leads with the most efficiency, what objective should he use?
• Thomas is exploring marketing automation tools. What are some of the benefits? Select all that apply.
• Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
• When creating a Lead Gen Form, you can use any type of URL.
• Brand equity improves… Select all that apply.
• According to LinkedIn, how much of the buyer’s purchase journey is completed before contacting the vendor?
• On a LinkedIn post, when is the copy truncated?
• What are some ways you can set up a successful lead scoring model? Select all that apply.
• What are the benefits of targeting broadly? Select all that apply.
• Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert.
• The retargeting audience LinkedIn creates automatically excludes conversions.
• When should I use Offline Conversions?
• According to LinkedIn, brand awareness campaigns can also improve hiring.
• What is lead scoring?
• Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
• Which Ad Formats support Lead Gen Forms? Select all that apply.
• Brand strategies build mental availability with future buyers.
• Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?
• Lead Gen Forms drive 5x higher conversion than landing pages.
• How many assets do you need when creating your Lead Gen Form?
• What is the 95-5 rule?
• Anthony has over 500 forms opened but not submitted over the past 90 days. According to LinkedIn, does he have enough to begin building a retargeting audience?
• Which of the following funnel stages apply to brand marketing? Select all that apply.
• A LinkedIn Marketing Partner can help you create a lead gen model.
• When working with LinkedIn Marketing Partners, if you don’t see your CRM or marketing automation platform listed:
• Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn?
• Rodrigo is creating a Lead Gen Form that includes 5 fields. Does this align with LinkedIn’s best practice?
• Why is it important to share the length of your sales cycle with your LinkedIn representatives?
• A company wants to distribute its latest white paper and gather potential buyers’ data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running?
• What is considered long-form content?
• What are the greatest drivers of growth in B2B and B2C? Select all that apply.
• LinkedIn’s campaign objectives support which stages in the marketing funnel? Select all that apply.
• Maria wants to set up a Website Retargeting campaign. What will she need to do before creating a campaign?
• Lead scoring is a methodology for ranking leads to determine their sales-readiness.
• Laila is creating a Lead Gen Form with a mix of custom questions that are multiple choice and open text. Does this align with LinkedIn’s best practices?
• Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea?
• What actions contribute to lead scoring? Select all that apply.
• Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
• What type of conversions will I get with Conversion Tracking?
• Thought leadership content can earn decision makers’ trust, influencing them to… Select all that apply.
• Andrea is creating a 1,000 word blog post. Which type of content is this considered to be, according to LinkedIn?
• You can edit all fields in a Lead Gen Form even if it’s already assigned to an active campaign.
• How does LinkedIn define ‘mental availability’?
• Sara is starting to build her brand awareness campaign. Which ad formats should she consider? Select all that apply.
• A campaign with the lowest cost-per-click (CPC) will always drive the highest ROI.
• Before creating an ad in Campaign Manager, what is the first step to creating a lead generation campaign?
• Lead Gen Forms are customizable, prefilled forms that allow members to share their LinkedIn profile data with advertisers.
• Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select two.
• Brand equity requires the company to build mental availability with the prospective customer.
• When measuring brand lift on LinkedIn, test results and statistical strength can continue to fluctuate for how many days after your scheduled end date?
• Sales representatives are 7x more likely to have a meaningful conversion with leads if they respond within the first hour.
• According to LinkedIn, which ad type is not recommended for brand awareness campaigns?
• According to LinkedIn, which three questions should you consider when deciding what the ideal customer looks like? Select three.
• Bidding by video views optimizes for video views. How does LinkedIn define video views?
• Mohammad wants to nurture leads but he isn’t sure what is the best approach with LinkedIn. Which should he consider? Select all that apply.
• Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select two.
• According to LinkedIn, what are the four Thought Leadership Personas? Select all that apply.
• Single Image Ads, Event, and LinkedIn Company Page audiences can be used for lead gen retargeting campaigns.
• Scott is focused on building his company’s brand. What should he focus on?
• Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
• Mei-Ling is creating thought leadership content to help with her brand awareness. Which tips does LinkedIn recommend? Select three.
• What are the advantages of thought leadership? Select all that apply.

 

 

How many times will we show members an ad from the same company page within a 48-hour period?

• Up to 2
• Up to 5
• Up to 3
• Up to 4

 

When you are setting up your retargeting audience, you should add as many targeting layers as possible to narrow it down.

• True
• False

 

No matter how low your CPL is, if you generate higher quality leads, these will be more likely to convert, which means higher ROI in the long-run.

• False
• True

 

Allison is trying to understand who she should be targeting with her new brand campaign. To get some inspiration, which of the following should she look at?

• Campaign Demographics in Campaign Manager
• The Insight Tag
• Website Demographics in Campaign Manager

 

A company wants to distribute its latest white paper and gather prospects’ data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running?

• Brand awareness campaign
• Demand generation campaign
• Lead generation campaign

 

Sherry installed the LinkedIn Insight Tag to help her be more effective in reaching the buying committee. Why is this useful?

• The LinkedIn Insight Tag is reporting tool that targets decision makers so it helps Sherry reach the right audience
• The LinkedIn Insight Tag allows Sherry to follow a specific audience on LinkedIn
• The LinkedIn Insight Tag helps Sherry see Website Demographics of her landing page so she can refine her ad targeting

 

All three stages in the funnel (Awareness, Consideration, Conversion) are important when planning brand-building campaigns.

• True
• False

 

Why is it important that both marketing and sales are aligned when it comes to ABM? Select two.

• Because they should both focus mainly on converting
• Because they should collaborate in defining the attributes that constitute a target account and the efforts to get them
• Because they should both focus mainly on targeting the right people
• Because they share the same end goal

 

When repurposing content from other platforms, no editing is usually required.

• True
• False

 

Ana is seeing a high CTR but a low conversion rate in her campaign. How can she improve this?

• Improve the conversion process on her website
• Revise her targeting settings
• Revise her creative in order to increase her CTR
• Discard use of website conversions, as it is not compatible with her company

 

How long will a website retargeting audience take to build, on average?

• Once you reach 300 members, it will depend on your website traffic
• Less than 24h
• Less than 48h

 

LinkedIn is the ideal platform for your lead generation goals because of its… Select all that apply.

• Intent-driven audience
• Professional environment
• Relevant engagement

 

Reach Optimization must be enabled to see forecasted results, for both reach and frequency.

• True
• False

 

LinkedIn’s B2C audience has three times the buying power of an average web audience.

• False
• True

 

Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn.

• True
• False

 

Serena’s lead gen campaign has been live for a few months and she is reporting on the results. She wants to know how she is performing. Which metrics in the Campaign Manager does LinkedIn recommend Serena reviews? Select all that apply.

• Cost per lead (CPL)
• Number of leads
• Average click-through rate (CTR)

 

Which of the following are best practices for strong thought leadership content?

• Offer new perspectives and insights to existing challenges
• Talk about what everyone else is talking about
• Emphasize selling your products
• Present facts with minimal insight or opinion

 

Which is not a LinkedIn best practice for lead generation targeting?

• Use Lookalike Audiences
• Include your own company
• Avoid hyper targeting
• Set up different campaigns and approaches
• Use Contact and Account targeting

 

Which of the following sentences is true about Conversion Tracking?

• It reports on Lead Gen Form activity
• It only performs well when tracking actions on specific landing pages
• It requires the Insight Tag to work

 

Which of the following best describes Conversion Tracking?

• A tool that can be used on brand awareness campaigns to look at engagement levels
• An analytical function that gathers insights into post-click and view-through conversions of your LinkedIn ads campaigns
• A tool that tracks conversions within the LinkedIn environment
• A marketing strategy that seeks to increase number of leads

 

Juan wants to track website demographics. Which does he need to do?

• Run display ads
• Leverage message ads
• Add the LinkedIn Insight Tag
• Set up a LinkedIn Page

 

When it comes to converting your audience into customers, what works best?

• Exposing them to both branding and acquisition activities
• Exposing them mainly to branding activities
• Exposing them mainly to acquisition activities

 

Which of the definitions best describes brand awareness campaigns?

• They are conversion-based campaigns to move more relevant target audiences through your funnel
• They are impression-based campaigns to maximize your reach of relevant target audiences at the top of the funnel

 

How would you best approach your campaign’s reach for lead generation?

• Hyper target so that you make sure you are reaching the right audience
• Target broadly so that you make sure as many people as possible see your ad
• Start broad and narrow down your audience as you analyze results

 

There is no average web conversion rate because this metric will normally depend on… Select three.

• User interface
• Type of ad
• Speed
• Website design

 

If you detect that your CTR is underperforming, what can you do to improve it?

• You could try changing your targeting filters
• You could try to improve your images and text so that they attract more people
• You could increase your budget so that it reaches more people

 

How does LinkedIn help you with account-based marketing (ABM)? Select all that apply.

• It helps you get closer to decision makers within your target companies
• It ensures your brand is present and prepared to help during each stage of the funnel
• It combines LinkedIn’s first-party data with your account lists
• It automatically provides you with a list of accounts that match your area of expertise

 

Sara’s lead gen campaign has been live for a few months now and she is reporting on the results. She wants to know how her website conversions are doing. On Campaign Manager, what would be the key metric that will help her measure her performance?

• Conversion rate
• Clicks
• View conversions

 

It is not possible to select brand awareness as a specific campaign objective in Campaign Manager.

• False
• True

 

Daniel has decided to integrate his Lead Gen Form with his CRM system. How will this affect him?

• He will be able to take action on his leads quickly
• All his leads will be stored in Campaign Manager for up to 30 days
• He will have to start downloading his lead lists manually

 

When do you implement your privacy policy URLs during the campaign process?

• Before creating your Lead Gen Form
• During the set-up of your Lead Gen Form
• Once your Lead Gen Form is created

 

To obtain the members’ specific consent, you must manually enable one or more custom checkboxes during form creation.

• False
• True

 

When setting up Conversion Tracking on your website, what is a Conversion Window?

• The amount of time your audience spend on your website
• The timeframe within which conversions will be attributed to your LinkedIn ad
• The amount of times your audience clicks on your ad

 

Getting your prospects’ contact details is a priority when you are running a demand generation campaign.

• False
• True

 

Joanne wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.

• Social engagements (likes, shares, comments)
• Clicks
• Video views
• Frequency
• Reach

 

Which lead gen campaign would you consider more successful?

• One that shows a higher ROI (return on investment)
• One that shows the lowest CPL (cost per lead)

 

When it comes to retargeting for lead gen, which is considered a best practice for audience size and scale?

• 50K+ for open not submitted in the past 60 days
• 1K+ for open not submitted in the past 90 days
• 50K+ for video in the past 30 days

 

The lead score increases as you learn more about how your audience engages with your website and your marketing activities.

• False
• True

 

LinkedIn recommends having 2 to 3 ad creatives to improve frequency.

• True
• False

 

You need to install the Insight Tag on your website to be able to use the Website Demographics tool.

• True
• False

 

In your LinkedIn Campaign Manager, which marketing goal should you choose if you are looking to generate leads?

• Brand awareness
• Consideration
• Conversion

 

Which of the following steps are important before scoring your leads? Select three.

• Align Sales and Marketing
• Set up your marketing automation system
• Make sure you know your CPL
• Determine your ideal persona

 

For Lead Gen Form campaigns, conversion actions can be added to a campaign via:

• Either by editing campaign details or by adding the campaign name when creating the conversion action
• By adding the campaign name when creating the conversion action
• Only via ‘Edit campaign details’

 

If you find you are getting a high CTR but a low completion rate, what could you do to improve it?

• Rethink your strategy and go backwards in the funnel
• Revise your form and make sure that it is easy to fill in
• Revise your creative
• Change your CTA

 

Which of the following criteria would you consider demographic traits? Select three.

• Job title
• Job function
• Registering for an event or webinar
• Requesting certain types of content
• Industry
• Signing up for a free trial

 

When setting up your retargeting campaign, converters will be excluded automatically.

• False
• True

 

When setting your campaign’s targeting, the audience count will include members from Audience Expansion when Audience Expansion is enabled.

• True
• False

 

Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select 2.

• Demonstrate product expertise
• Offer elementary insights
• Leverage the different organic and paid ad formats within LinkedIn
• Add new perspectives

 

What are some key advantages of using Data Integrations with LinkedIn marketing partners? Select all the apply.

• Marketing partners can help you standardize the information you receive and append more information onto your LinkedIn leads
• They allow you to create Matched Audiences on LinkedIn from email addresses from your CRM platform
• Automating the delivery of your lead directly into the sales or marketing platform of your choice

 

Nicolas wants to use data about his website visitors to create targeted ads on LinkedIn. Which tool should he use?

• The Conversion Tracking Tool
• Campaign Demographics
• Website Demographics

 

To create brand awareness on LinkedIn, which type of campaigns are recommended?

• Organic and paid campaigns
• Paid campaigns only
• Organic activity only

 

When setting up Conversion Tracking, what is the Attribution Model?

• It’s the tag you need to install in order to track conversions
• It’s a tab that allows you to measure the performance of your campaign
• It’s how each ad interaction is credited for a conversion

 

Alice has not yet associated her Lead Gen Form with an ad in an active campaign. What would she be able to edit?

• Language and target audience
• All fields except the form language
• All fields except her creative
• She can’t edit any fields

 

For custom questions in your Lead Gen Form, the best type of question is one where…

• Members fill in an answer
• Members can choose from a dropdown menu

 

Once you have your leads, how can you attribute them to a specific campaign or update? Select two.

• By downloading a report by ad performance or campaign performance
• By selecting all active campaigns and breaking down the data by source
• By clicking into the individual campaign in the Campaign Manager and breaking down the lead data by update

 

Lead Gen Forms are supported by the following ad formats. Select all that apply.

• Carousel Image Ads
• Conversation Ads
• Video Ads
• Single Image Ads
• Spotlight Ads

 

The number of fields on a Lead Gen Form should ideally be:

• At least 5
• Fewer than 5
• At least 7
• Between 2 and 3

 

Which type of access would you need to download leads?

• Viewer access only
• Designated Admin OR Lead Gen Forms Manager access on the LinkedIn Page

 

How can you use the Insight Tag to help your brand awareness strategy? Select three.

• Upload contact lists to use in targeting campaigns
• Compare different pages to learn which kinds of content resonate with different audiences
• Automatically repost content from your website onto your LinkedIn Page
• Gain valuable audience insights—like job titles, company names, and industries—using accurate professional data
• Use insights about your website visitors to create targeted ads

 

Conversion value is…

• The dollar amount which is given to each conversion
• The score you give a lead
• The amount invested in an entire conversion campaign
• The amount a customer spends on his/hers first purchase

 

Lead scoring is a methodology used for:

• Tracking how your leads interact with your ads
• Ranking leads according to their sales-readiness
• Defining your ideal buyer persona
• Getting leads at scale

 

What would be a good first step before you design your targeting strategy?

• Hyper target to start with a small audience
• Discard LinkedIn’s data and leverage only your own contact lists
• Integrate your data with LinkedIn’s data

 

In order to use Website Retargeting, you will have to install the Insight Tag.

• True
• False

 

Which tactics would you use in order to get leads via LinkedIn Marketing Solutions? Select all that apply.

• Conversion Tracking
• Brand awareness
• Lead Gen Forms

 

How many different creatives should your campaigns have?

• Fewer than 2
• At least 4-5
• 2-3

 

If you want to track PDF downloads instead of a thank-you page, what should you use?

• Standard Insight Tag
• Event-specific (“on-click”) image pixel

 

Peter’s ads are driving leads, but don’t seem to be turning into SQLs or closed opportunities. What should he do?

• Increase his ad spend
• Launch a bigger campaign
• Nurture his audience using a mix of ungated content

 

In order to use Lead Gen Forms, you must first install Insight Tag.

• False
• True

 

Having a high CTR usually means you get a high number of submitted forms.

• True
• False

 

When setting up your conversions, you can select how each ad interaction is credited for a conversion across multiple campaigns. The attribution model can be set to each campaign or a single campaign.

• False
• True

 

Mei-Ling is creating thought leadership content to help with her brand awareness. Which tips does LinkedIn recommend? Select 3.

• Leverage organic and paid channels
• Add more white noise
• Add new perspectives
• Keep it timely and brief

 

In what ways does LinkedIn help you retarget your audience? Select all that apply.

• Retarget your website visitors that have not completed your desired action
• Retarget the audience segments who have shown the least interest in your ads
• Retarget those who have viewed your video ad, whether completely or partially
• Retarget those who have shown an interest by opening or submitting a Lead Gen Form

 

A lead scoring model has different components that can be selected based on activity or demographics.

• True
• False

 

Lead gen and demand gen are two ways of saying the same thing.

• True
• False

 

Jean-Paul is about to launch a retargeting campaign using Lead Gen Forms. As he is setting up his audience, which segments could he consider excluding?

• Those who have opened and submitted his form
• Those who have already opened his form
• Those who have viewed his ads already

 

Depending on the duration of your campaign, it is good practice to refresh your Lead Gen Form to help you optimize the data you’re collecting based on lead quality feedback from your team.

• False
• True

 

Which of the following questions might you ask yourself in order to establish what is important while evaluating lead quality? Select five.

• What is the minimum criteria a lead must pass to become a customer?
• How long is the sales cycle of a valuable lead vs. a low-scoring lead?
• What does a successful customer journey look like?
• How can I reduce my cost per lead?
• What qualities do your current customers have in common?
• What is the lifetime value or average spend of a valuable lead?

 

Alexander is running a lead gen campaign and has decided to offer a free demo as a way of driving leads. However, so far, no-one seems to be interested. What could Alexander improve to achieve his goal? Select all that apply.

• He should make sure he is consistent and always offer free trials or demos in his ads
• He should review and diversify his content mix
• He should try to understand what his audience’s needs are and provide his content accordingly
• He should prioritize getting his sales team to talk to his audience as soon as possible

 

Lucas wants to share thought leadership content on LinkedIn. He should repurpose existing content distributed on other platforms.

• False
• True

 

Decision makers tend to be interested in thought leadership content that is timely and brief.

• True
• False

 

A successful lead gen campaign is one that gets you the highest amount of leads, regardless of whether they convert or not.

• True
• False

 

Which ad type is not recommended by LinkedIn for brand awareness campaigns?

• Message Ads
• Video Ads
• Carousel Ads
• Single Image Ads
• Text Ads

 

Brand equity requires the company to build mental availability.

• False
• True

 

Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select 2.

• Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to members in both groups
• Use Reach and Frequency as her leading metrics
• Split her target audience into 2 groups for the duration of the brand lift test: control and test groups
• Split her target audience into 3 groups: Control, Test Group 1, Test Group 2
• Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to only the test group

 

Alice wants to redirect intent-driven members to her content to convert them into customers. Which of the following actions would you recommend?

• Retarget people who have watched at least 25% of her short video ad with a Lead Gen Form
• Wait for her prospects to take action on her website in order to retarget them
• Retarget people who have watched 75% of her short video with a Lead Gen Form

 

Which assets do you need when creating an ad with a Lead Gen Form? Select all that apply.

• Form details
• Ad creative
• Confirmation message
• A personalized call-to-action message for each lead

 

In order to create your Lead Gen Form, including a Privacy Policy URL is:

• Optional
• Mandatory
• It depends on the country

 

According to LinkedIn, how many people on average are involved in each B2B purchase decision?

• 4.6
• 1
• 6.8
• 2.5

 

Building your Lead Gen Form and video retargeting audience may take up to:

• 48h
• 24h
• 72h