LinkedIn marketing solutions fundamentals certification exam answers

LinkedIn marketing solutions fundamentals certification exam answers

This certification exam tests your knowledge in creating an ad campaign using LinkedIn’s targeting, measuring and analyzing your campaign’s performance, and optimizing your advertising goals. The certificate expires after 2 years.

• You will have 60 minutes to answer 60 questions.
• The question format is multiple choice and randomized. The passing score is 75%.
• The exam tests application, with a mix of scenario-based, recall, and process questions.
• You can retake the test up to 3 times.
• Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
• The certification expires in 2 years.

Exam URL: https://training.marketing.linkedin.com/fundamentals-exam

Program URL: https://training.marketing.linkedin.com/page/certified-marketing-experts-program

 

 

Questions:

• Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
• Kai wants to boost his company’s LinkedIn Page posts with paid media. According to LinkedIn, which steps should he take? Select five.
• What is Campaign Manager?
• Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
• What is required to pay by Insertion Order?
• Juliette wants to capture her audience’s attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?
• What do you need to create an ad account? Select three.
• What is LinkedIn Audience Network?
• A mix of organic and paid content can increase the likelihood of conversion by 61%.
• In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
• People can only find your LinkedIn Page through search.
• Which ad types are considered Sponsored Content? Select all that apply.
• Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.
• What is a Carousel Ad?
• What time zone do LinkedIn Ads use?
• You can upload up to 300,000 contacts for Contact Targeting.
• Feng launched a new ad campaign. He realized the ads’ images are cropped on mobile. Which tool should he use to avoid this in the future?
• Santosh is launching his first ad campaign on LinkedIn and he’s resource constrained. What should he consider as he designs his ad creative? Select all that apply.
• According to LinkedIn, what are 2 ways to improve your targeting strategy?
• Why is it useful to leverage your own data when building target audiences? Select all that apply.
• Sonya is using Website Retargeting to recapture her visitors’ interest. Which ad format should she consider? Select all that apply.
• Sophie is working on her ads’ creative design. Which elements should she consider while developing ad creatives for LinkedIn? Select all that apply.
• How many days does LinkedIn recommend you wait before making improvements to a campaign?
• How many members does LinkedIn have?
• Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
• Which metrics are available in Campaign Manager? Select all that apply.
• Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.
• Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider?
• What can someone with the Creative Manager role do in Campaign Manager?
• According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.
• All budget options have lifetime pacing.
• There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
• William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
• Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?
• LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
• Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
• Engaging a LinkedIn Content and Creative Marketing Partner can drive higher engagement and more conversions.
• Which billing options are available with LinkedIn Advertising? Select all that apply.
• Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?
• Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.
• Can you exclude existing customers when you run a Contact Targeting campaign?
• If your ad is rejected, which ad formats can you edit directly in Campaign Manager? Select two.
• James has a large audience size and low delivery. What could he do to increase delivery? Select three.
• What does every LinkedIn Ad campaign start with?
• What is manual bidding (Enhanced)?
• Which factors does LinkedIn consider when determining auction winners? Select all that apply.
• Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
• Message Ads are only effective for driving conversions.
• Which roles are available in Campaign Manager? Select all that apply.
• Campaign Manager columns cannot be customized.
• Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.
• According to LinkedIn, what are targeting best practices? Select all that apply.
• Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
• LinkedIn Pages have page admin and paid media admin roles.
• What is a Single Image Ad?
• Which targeting attributes are provided by members? Select six.
• What is cost cap bidding?
• Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.
• Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?
• What is a Text Ad?
• Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
• What can someone with the Account Manager role do in Campaign Manager?
• How long does it take for ads to be reviewed?
• What is the difference between Awareness and Consideration?
• LinkedIn ad formats are broadly divided into which four categories? Select four.
• Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
• A LinkedIn Page is where you can communicate with your followers who are current and prospective customers.
• What are best practices for Document Ads? Select all that apply.
• Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
• What do Offline Conversions do?
• Kerry wants to optimize her campaigns by better understanding the target audience for her ads. While running her last campaign, Kerry focused her targeting on Job Function. What can she use to see additional information about targeted individuals?
• Campaign Manager will suggest a bid range that makes your content more likely to be seen.
• What is the media library?
• How does the AND-OR feature work?
• Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
• Text Ads appear on desktop and mobile.
• Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.
• What can someone with the Viewer role do in Campaign Manager?
• According to LinkedIn, companies that post 4 times per week see a 2x lift in engagement with their content.
• How long do contact lists take to process?
• Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.
• You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
• According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.
• Which are Matched Audience Targeting types? Select all that apply.
• The Insight Tag is a prerequisite for Website Retargeting.
• Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
• Francois recently created his company’s LinkedIn Page. According to LinkedIn, how many followers does his Page need to have to start having exponential growth?
• What can someone with the Campaign Manager role do in Campaign Manager?
• What is the minimum target audience size allowed on the platform?
• Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?
• What is maximum delivery bidding (Automated)?
• What are the types of paid media admins? Select three.
• Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?
• Lucia is not getting many matches from her clients’ business emails on LinkedIn because they signed up with their personal addresses. What should she do?
• Which types of budgets can you choose?
• With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select all that apply.
• A company wants to promote its leaderships’ posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
• LinkedIn recommends that you start low and optimize to find your ideal bid.
• How many companies does LinkedIn recommend you include when running a Company Targeting campaign?
• Which targeting attributes are inferred?
• According to LinkedIn, how many different ad creatives should you include in your first ad campaign?
• What does the AND-OR feature do? Select all that apply.
• Dynamic ad formats are broadly divided into which categories? Select three.
• According to LinkedIn, what is the first step to use LinkedIn Ads?
• Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?
• Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.
• Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn’s best practice?
• LinkedIn uses on a second-price auction, which means you will pay a penny above the second-highest price.
• Juan needs to create a sponsored content post. Which type of access does he need on the company’s LinkedIn Page?
• What can someone with the Billing Admin role do in Campaign Manager?
• Boosted posts are billed through your LinkedIn Page.

 

What is LinkedIn Audience Network?

• Serve your ads on LinkedIn's trusted network of third-party publishers where LinkedIn audiences engage
• Leverage insights to help you build Lookalike Audiences
• Use this demographics tool to refine your targeting strategy

 

What is a Text Ad?

• An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
• An ad format that allows you to promote your message directly in the LinkedIn feed
• An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed

 

 

 

Which of the following is not a billing option in Campaign Manager?

• Quarterly Invoicing
• Monthly Invoicing
• Credit Card

 

Which method is used by LinkedIn to determine which ads are shown?

• An optimized bidding method that gives preference to the best bid
• An auction system based on a relevancy score
• An auction system based on bids, combined with a relevance score
• A maximum bidding method where bids are reviewed and validated

 

Judi wants to serve ads to professionals who have visited her website. What is her first step?

• Install the Insight Tag on her website
• Create a conversion action
• Create a website audience
• Create a campaign

 

When optimizing your targeting strategy, what are the two key elements you should think of?

• Conversions and Leads
• Cost and Engagement
• Forecast and Audience
• Reach and Relevance

 

There is a minimum spend to qualify for Monthly Invoicing.

• False
• True

 

At a minimum, how often should you evaluate your campaigns?

• Weekly
• Monthly
• Quarterly

 

Isabelle is not getting many matches from her business emails. What could she do?

• Make sure she’s also targeting by company name in addition to uploading her contact list
• Target the company instead of the individual and layer on extra attributes to narrow her audience
• Wait 24 hours for the system to process the external data

 

Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply.

• Reach
• Frequency
• CPM

 

Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay?

• $24.01
• $24
• $25
• $24.50

 

Ciara wants to see which types of professionals are visiting her website. Where does she find this information?

• Matched Audiences
• Conversions
• Website Demographics
• Campaign Demographics

 

What is the recommended way to track conversions?

• Event-specific image pixel
• Insight Tag

 

Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?

• Use Website Retargeting to remind them to purchase when they log into LinkedIn
• Create a Brand Awareness campaign to give them more information about her products
• Use Conversion Tracking to motivate them to purchase

 

What are the three things you need to do to succeed in your auctions? Select all that apply.

• Strive for relevant and engaging content
• Ensure a consistent Conversion Rate
• Optimize to achieve and maintain a high Click-Through Rate
• Bid enough to be competitive

 

Which ad format would you use if you wanted to include multiple unique call-to-action buttons that act like a choose-your-own-path experience?

• Carousel Ad
• Single Ad
• Message Ad
• Conversation Ad

 

Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager? Select all that apply.

• Text Ad
• Video Ad
• Single Image Ad

 

Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply.

• Lookalike Audiences
• Website Retargeting
• Interest Targeting
• Uploaded List

 

Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn’s recommendation, how long should he let the ads run before making optimizations?

• At least a week
• There is no minimum recommended time before optimizing
• Two months
• A couple of days

 

What does LinkedIn recommend you do before you start promoting with paid ads? Select all that apply.

• Monitor the impact of your organic posts using Company page analytics
• Understand what your campaign goal is
• Post at least 150 times on your LinkedIn Page

 

Which is better in your ads: stock images or real images from your business?

• Real images from your business, because they are more genuine
• Stock images, because they are usually better quality and more expressive images

 

What is the definition of Reach in campaign reporting?

• The number of opens for the ads divided by the number of sends
• The average number of impressions served to each unique user
• The unique number of people exposed to at least one impression
• The amount of clicks in your campaign divided by the number of impressions

 

Why should you create a LinkedIn Page? Select all that apply.

• Because your LinkedIn Page is the first place members go on LinkedIn to learn about your products and services
• Because an active LinkedIn Page makes your company more searchable
• Because you need a LinkedIn Page to set up LinkedIn ad campaigns

 

Why is it important to choose the right objective in Campaign Manager?

• Because your campaign objective determines your targeting options
• Because your campaign objective guarantees your performance
• Because your objective determines your campaign settings and how LinkedIn optimizes it to ensure success

 

How much would you pay if you win an auction?

• The bid price I offered
• The average of the two highest bid prices
• The bid price offered by the second-highest bidder plus 3%
• The bid price offered by the second-highest bidder plus one cent

 

Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply.

• Single Image Ad
• Video Ad
• Carousel Image Ad
• Conversation Ad

 

Peter wants to target the buying committee of a select group of companies. Which step should he take?

• Combine a target company list and leverage Job Function and Job Seniority too
• Select Member Interests in addition to Job Function
• Combine an email contact list with targeting attributes, such as Company Industry

 

Can you customize the columns of your Campaign Manager reporting dashboard?

• No
• Yes

 

Jimmy wants to see the type of professionals who are seeing and engaging with his ads. Where does he find this information?

• Matched Audiences
• Website Demographics
• Conversions
• Campaign Demographics

 

Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.

• Focus on brand awareness and send Message Ads to her potential customers
• Implement Conversion Tracking to help LinkedIn optimize the campaign
• Check the offer landing page and ensure that the offer is clear and the page is mobile optimized

 

What LinkedIn Page privileges do you need to run your ads?

• Recruiter Posters access
• Publisher access
• Sponsored Content Posters access
• Campaign Manager access

 

Which campaign objective should you choose from Campaign Manager if your objective is Engagement?

• Conversion
• Awareness
• Consideration

 

Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?

• Reach, Frequency, Campaign Demographics
• Reach, Frequency, Conversions
• Campaign Demographics, Clicks, Click-through Rate
• Website Clicks, Video Views, Conversions

 

Which of the following targeting actions can you not do with LinkedIn Campaign Manager?

• Target specific companies
• Retarget website visitors
• Target members by household income
• Upload lists of contacts

 

Which ad format would you primarily use if you wanted to tell an interactive story?

• Text Ad
• Dynamic Ad
• Carousel Ad

 

When setting up targeting, it’s recommended that you use Job Seniority and Years of Experience instead of age.

• False
• True

 

Which targeting tools can you use to reach more similar audiences? Select all that apply.

• Audience Expansion
• Retargeting
• Lookalike Audiences

 

What is the difference between using AND or OR targeting?

• Targeting using OR is not recommended when Audience Expansion is enabled
• Targeting using AND works with any attribute, while targeting using OR doesn’t work with interests
• Targeting using AND widens your results, while targeting using OR narrows them
• Targeting using AND narrows your results, while targeting using OR widens them

 

Which targeting categories can you use when choosing your audience attributes in Campaign Manager? Select all that apply.

• Demographics
• Company
• Education
• Interests

 

Is your bid price always the price that you pay?

• No, because of LinkedIn’s second-price auction method
• Yes, but only if I win the auction

 

Ebony is looking to track downloads on an eBook her team has created. Her website’s policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?

• Website Retargeting
• Conversion Tracking
• Website Demographics
• Lead Gen Forms

 

Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?

• Increase the bid for underperforming creatives
• Pause underperforming creatives
• Adjust targeting
• Pause the campaign

 

Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?

• Lookalike Audiences
• Audience Attributes

 

Why is it not recommended to use age or gender as targeting attributes?

• Because they are not interesting professional traits for LinkedIn audiences
• Because these attributes cannot be tracked on Campaign Demographics
• Because they are inferred and can reduce your audience size by potentially 50% or more

 

Tunde is running a Brand Awareness Campaign to reach buyers who are not yet familiar with her brand. Which targeting option should she use for this campaign objective? Select all that apply.

• Website Retargeting
• Lookalike Audiences
• Lead Gen Retargeting
• Audience Attributes

 

Which feature in Campaign Manager allows you to reach professional audiences on trusted third-party apps and sites outside of the LinkedIn platform?

• Lookalike Audiences
• Audience Expansion
• Matched Audiences
• LinkedIn Audience Network

 

Which of the following is not a marketing objective that you can meet with LinkedIn ads?

• Drive conversions
• Drive awareness
• Increase the sales closing ratio
• Increase consideration

 

Can you target all the LinkedIn members that work in a certain company?

• No
• Yes, if there are at least 300 employees in the audience

 

In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign?

• No more than 2 to 3
• No more than 7 to 8
• There is no such recommendation regarding targeting attributes
• No more than 4 to 5

 

Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?

• Audience Attributes
• Account Targeting

 

Which Column view would you choose in the Campaign Manager reporting dashboard if you want to focus on how many people Clicked, Reacted, Shared, or Commented on your Ads?

• Video
• Conversions & Leads
• Engagement
• Performance
• Sponsored Messaging

 

When you’re just starting to build a target audience, what do we recommend as the first step?

• Decide the language of your creatives
• Create up to 3 audience templates
• Create a clear target audience persona
• Upload your emails and accounts contact lists to Matched Audiences

 

Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action?

• Read More
• Click Here
• Request Demo
• See More

 

What is the perfect mix of brand awareness and conversion campaigns?

• It will vary depending on your brand and industry
• 50/50
• 60/40
• None of the above

 

Can you exclude a contact list from your campaign with Matched Audiences?

• Yes
• No

 

Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?

• Conversion
• Awareness
• Consideration

 

Which demographics in the Campaign Manager reporting dashboard would help you better understand your site’s audience and reach your ideal prospects?

• Website Demographics
• Campaign Demographics

 

Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?

• Run each creative in separate campaigns, targeting separate audiences
• Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
• Run the creative she likes best
• Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR

 

What do you need prior to creating a lookalike audience in Campaign Manager?

• A live campaign running for 60 days
• The Audience Expansion feature activated
• A contact list or website audience

 

Raquel is looking to use her current audience to reach more people. What could she do?

• Use the Manual Bid option
• Enable Audience Expansion
• Set more competitive bids
• Increase daily budget

 

Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

• Narrow her current campaign targeting to include HR employees at companies with more than 500 employees
• Create a website audience
• Stop her campaign

 

Which of the following is a mandatory targeting field within audience setup in Campaign Manager?

• Job Title
• Audience Expansion
• Company Size
• Location

 

Xavier wants to optimize his Website Conversions campaign to generate more conversions at a more efficient cost. Which of the metrics should he primarily focus on?

• Reach
• Cost Per Click
• Cost Per Conversion
• Conversions

 

Which sentence best describes Campaign Manager?

• It is LinkedIn’s tool to create ad campaigns and engage with different audiences
• It is LinkedIn’s ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns
• It is LinkedIn’s tool to check campaign performance in addition to Campaign Creator, LinkedIn’s tool to create campaigns

 

Can you exclude people that studied at a certain university from your campaign?

• No
• Yes

 

Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.

• Lookalike Targeting
• Account Targeting
• Your CRM data
• Hashtag Targeting
• Website Retargeting

 

LinkedIn ads allows you to reach the largest global community of professionals.

• True
• False

 

When will a Matched Audiences campaign begin serving?

• Immediately
• Once the Matched Audience has been processed, which can take up to 96 hours
• Once the Matched Audience has been processed, which can take up to 48 hours

 

Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.

• Use the Manual Bid option
• Increase the daily budget
• Use the LinkedIn Audience Network
• Use the Maximum delivery (Automated) bidding option
• Enable Audience Expansion
• Set more competitive bids

 

Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.

• Website Demographics
• Conversion Tracking
• Audience Expansion
• Retargeting
• Campaign Demographics

 

Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?

• Status
• Objective
• Type

 

Your Conversion campaign is set up using “Last Touch - Last Campaign.” A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?

• A conversion would not be attributed
• One conversion against both campaigns
• Two conversions against the campaign the user saw most recently
• One conversion against the campaign the user saw most recently

 

Which ad format would you use if you wanted to deliver a direct personalized message?

• Message Ad
• Video Ad
• Single Image Ad

 

Which of the following billing options doesn’t require a minimum spend?

• Credit Card
• Insertion Order
• Monthly Invoicing

 

Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign’s success?

• Average CPM
• Cost Per Result
• Reach
• Average CTR

 

Why do we recommend your campaigns have at least 4 to 5 different creatives?

• To target different audiences to different creatives
• To be able to select a different bidding model on each one
• To minimize content fatigue

 

LinkedIn Pages is a free way to establish your brand on LinkedIn.

• False
• True

 

How is Maximum Delivery (Automated) Bid determined?

• It prioritizes certain ads over others based on the ad formats used
• It optimizes the budget to focus on the campaign objective selected
• It allows you to bid on a CPC basis

 

Which of the following is a best practice to save time while setting up targeting for new campaigns?

• Forecast results based on your targeting criteria
• Make a checklist template with your preferred targeting criteria
• Use targeting templates to pre-save and reuse audiences

 

Which feature in the Campaign Manager reporting dashboard would you use if you want to visualize how your campaigns are performing over time?

• Performance Chart
• Campaign Demographics
• Campaign Groups
• Website Demographics

 

How frequently should you post on your LinkedIn Page to see a 2x lift in engagement with your content?

• Daily
• Monthly
• Every other week
• Twice a month

 

When setting up a conversion action, are you able to modify the conversion window?

• Yes
• No

 

Which of the following is a targeting option? Select all that apply.

• Company Growth Rate
• Member Groups
• Member Skills
• Your Company Followers
• Company Connections

 

Is it recommended to always build custom content for a LinkedIn ad?

• Yes, new content is always recommended to get the maximum impact on your campaign
• No, you can also repurpose existing content, such as social posts or customer case studies

 

Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?

• Job Function + Company Industry + Company Size
• Job Title + Member Traits + Company Connections
• Job Seniority + Company Industry + Company Category

 

Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?

• Target by Or
• Target by And

 

Which of the following is not a step when setting up your campaign in Campaign Manager?

• Review Page Posts
• Launch and Optimize
• Choose the Right Audience
• Choose an Objective

 

Would you win an auction if you are the highest bidder?

• It depends, creative relevancy matters
• Yes, the highest bidder always wins
• No, the highest bidder never wins

 

What can a Creative Manager role do in Campaign Manager?

• Manage billing information for its related creatives
• Edit and add new creatives but cannot create new campaigns
• Create new campaigns and add new creatives
• View the reports related to certain creatives