LinkedIn content and creative design certification exam answers

What are two advantages of building a content strategy for your company that balances brand and demand?

• Generating an immediate and trackable response
• Achieving greater ability to set prices
• Driving long-term growth and profit

Explanation:

Building a content strategy for a company that balances brand and demand offers two significant advantages. Firstly, it allows for driving long-term growth and profit. By focusing not only on short-term sales but also on cultivating brand awareness, loyalty, and authority, a balanced content strategy contributes to sustained business success over time. By consistently delivering valuable, relevant content that resonates with the audience, companies can foster stronger relationships with customers, increase brand recognition, and position themselves as industry leaders, ultimately driving long-term growth and profitability. Additionally, balancing brand and demand in a content strategy provides the advantage of achieving a greater ability to set product prices. Establishing a strong brand presence and cultivating customer loyalty through engaging content can enhance the perceived value of products or services, allowing companies to command premium prices and maintain profitability in competitive markets. Therefore, the selected answer accurately identifies two key advantages of adopting a content strategy that balances brand-building and demand generation, emphasizing the importance of long-term growth and profit and the ability to set favorable product prices in driving business success.

Mari wants to get insights on what people are saying about her brand. Which tool should she use?

• Page Activity
• Content Suggestions
• Page Insights
• Page Analytics

Explanation:

The correct answer is ‘Page Activity.’ This tool allows Mari to monitor and analyze the engagement and interactions happening on her brand’s LinkedIn Page. By using Page Activity, Mari can gain valuable insights into what people are saying about her brand through comments, likes, and shares on her page’s posts. This information enables her to gauge the sentiment surrounding her brand, identify trends in audience engagement, and address any concerns or questions raised by followers promptly. Additionally, Page Activity provides metrics such as post views, clicks, and followers gained, offering Mari a comprehensive understanding of her brand’s performance on LinkedIn. Overall, leveraging Page Activity empowers Mari to track and manage her brand’s reputation effectively while optimizing her content strategy to better resonate with her audience.

Which elements does LinkedIn recommend you use to make your imagery stand out AND maintain consistency? Select all that apply.

• Monochrome
• Faces
• Shapes
• Fonts

Explanation:

LinkedIn recommends using real images of faces and shapes to make your imagery stand out and maintain consistency. Real images of faces add authenticity and human connection to your content, making it more relatable and engaging for viewers. People are naturally drawn to faces, and incorporating them into your imagery can help capture attention and evoke emotional responses from your audience. Additionally, using shapes can help create visual interest, structure, and cohesion in your imagery. By incorporating consistent shapes or visual elements across your content, you can reinforce your brand identity and messaging, making your imagery instantly recognizable and memorable to your audience. In contrast, while fonts and monochrome can also contribute to visual consistency, they are not specifically recommended by LinkedIn for making your imagery stand out. Therefore, focusing on real images of faces and shapes aligns with LinkedIn’s recommendations for creating compelling and consistent imagery that resonates with your audience.