Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?
Check how many of them follow his brand on LinkedIn. Then, invite the rest of his database to follow his LinkedIn Page and use organic content to engage with them
Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel
Use a poll to identify which of his Page followers are current clients. Then, use a strategy of organic content to nurture them with tailored content
Explanation:
Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel. This approach aligns with Fabio’s goal of nurturing his current clients on LinkedIn effectively. By checking how many of his clients already follow his brand on LinkedIn and are engaged in the buying process, Fabio can identify his target audience within his follower base and tailor his content and engagement strategies accordingly. Leveraging a combination of organic and paid media allows Fabio to reach his audience with targeted messaging and offers at different stages of the buyer’s journey, ultimately nurturing them through the sales funnel and fostering stronger relationships with his existing clients. This proactive approach ensures that Fabio maximizes the effectiveness of his efforts on LinkedIn and achieves his goal of nurturing his current clients successfully. Therefore, the selected answer provides a strategic and comprehensive approach for Fabio to achieve his goal on LinkedIn.