Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?
Check how many of them follow his brand on LinkedIn. Then, invite the rest of his database to follow his LinkedIn Page and use organic content to engage with them
Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel
Use a poll to identify which of his Page followers are current clients. Then, use a strategy of organic content to nurture them with tailored content