Louisa is designing her ads for LinkedIn. What are the three main components that she should consider?
Engagement
Format
Imagery
Copy
or
- Testing
- Copy
- Imagery
- Format
Explanation:
Louisa should consider Testing to assess the effectiveness of her ads and optimize them for better performance, ensuring they resonate well with her target audience. Copy is crucial as it conveys the message and value proposition of her ads, influencing the audience’s perception and action. Imagery plays a significant role in capturing attention and conveying the brand’s identity or the essence of the message. Additionally, Format is essential as it determines how the ad will appear on LinkedIn, impacting its visibility, engagement, and overall effectiveness. Therefore, all these components are integral to Louisa’s ad design process on LinkedIn, making them the correct options to consider.