LinkedIn content and creative design certification exam answers

Why is it a good idea to use the My Company tab to connect with your employees?

Because employees are a powerful advocacy tool when it comes to sharing your organic posts and expanding your brand reach
Because they can invite their professional network to be part of the My Company tab
In fact, it is not a good idea because employees can spread messages on your followers’ community that may be misaligned with your strategy

Explanation:

Using the My Company tab to connect with employees is a good idea because employees serve as powerful advocates for the brand, helping to amplify its message and expand its reach organically. When employees engage with the company’s content through the My Company tab, they effectively endorse the brand, making their engagement more authentic and impactful. By sharing organic posts with their professional networks, employees can introduce the company to a wider audience and potentially attract new followers or customers. This grassroots approach to brand promotion not only increases visibility but also fosters a sense of community and loyalty among employees, who feel more invested in the company’s success. Additionally, leveraging employees as advocates can enhance the company’s reputation and credibility, as their endorsements carry weight with their connections. Overall, utilizing the My Company tab to engage with employees harnesses their advocacy power to bolster the brand’s presence and influence on LinkedIn.

What strategies for your creative are recommended to make your brand recognizable in the LinkedIn feed?

Use different creatives with the same color, icon, and style in a consistent way
Place your logo in the most prominent area of the image
Use the same picture in different creatives across time, so users remember it and associate it with your brand

Explanation:

The correct answer is to use different creatives with the same color, icon, and style in a consistent way. Consistency in visual branding is key to making a brand recognizable in the LinkedIn feed. By maintaining a cohesive visual identity across different creatives, such as using consistent colors, icons, and styles, a brand can reinforce its presence and message in the minds of its audience. When users repeatedly encounter visuals that share common design elements, they are more likely to associate those visuals with the brand they represent. This association builds brand recognition and helps users quickly identify and engage with content from that brand amidst the myriad of posts in their LinkedIn feed. Additionally, consistent visual branding fosters trust and credibility as users come to perceive the brand as reliable and professional. Therefore, adhering to a consistent visual style across creatives is a recommended strategy for making a brand recognizable and memorable on LinkedIn.

Aaron’s brand doesn’t have a standard font yet. Which font does LinkedIn NOT recommend he explore for his ads?

Comic Sans
Open Sans
Sans Serif
Helvetica

Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?

Check how many of them follow his brand on LinkedIn. Then, invite the rest of his database to follow his LinkedIn Page and use organic content to engage with them
Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel
Use a poll to identify which of his Page followers are current clients. Then, use a strategy of organic content to nurture them with tailored content

Explanation:

Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel. This approach aligns with Fabio’s goal of nurturing his current clients on LinkedIn effectively. By checking how many of his clients already follow his brand on LinkedIn and are engaged in the buying process, Fabio can identify his target audience within his follower base and tailor his content and engagement strategies accordingly. Leveraging a combination of organic and paid media allows Fabio to reach his audience with targeted messaging and offers at different stages of the buyer’s journey, ultimately nurturing them through the sales funnel and fostering stronger relationships with his existing clients. This proactive approach ensures that Fabio maximizes the effectiveness of his efforts on LinkedIn and achieves his goal of nurturing his current clients successfully. Therefore, the selected answer provides a strategic and comprehensive approach for Fabio to achieve his goal on LinkedIn.

Julia is designing an organic post for her client’s LinkedIn Page. What should she keep in mind?

• The content should be designed with a small, mobile, touch screen experience in mind
• The content should echo other brands’ sentiments
• The content should rely solely on stock photography to capture the audience’s attention
• The content should be text-heavy

or

The content should be designed for the small, mobile, touch screen experience
The content should rely solely on stock photography to capture the audience’s attention
The content should be text-heavy
The content should echo other brands’ sentiments

Explanation:

The content should be designed with a small, mobile, touch screen experience in mind. When crafting an organic post for a LinkedIn Page, it’s crucial to consider the platform’s mobile users, who make up a significant portion of the audience. Given that many users access LinkedIn via mobile devices, Julia should ensure that the content is optimized for a small screen and touch interaction. This means using concise and impactful messaging that is easily digestible on a mobile screen, avoiding excessive text that may clutter the layout or make it difficult for users to engage with the post. Additionally, she should prioritize visual elements that are attention-grabbing and visually appealing, as these are more likely to capture the audience’s attention as they scroll through their feeds. By tailoring the content to the mobile experience, Julia can enhance engagement and ensure that her client’s posts resonate effectively with their target audience on LinkedIn.

Roberto’s goal is to engage new audiences. What is the best strategy to follow?

He establishes an organic content strategy on his LinkedIn Page focused on publishing content more frequently
He checks what his competitors are doing and establishes a similar, improved strategy to attract new audiences that already follow those competitors
He checks his Page insights to understand what content gets more engagement with his target audience and uses paid media to acquire new followers with similar interests

Explanation:

The best strategy for Roberto to engage new audiences is to check his Page insights to understand what content gets more engagement with his target audience and use paid media to acquire new followers with similar interests. By leveraging Page insights, Roberto gains valuable data and analytics about the performance of his content, including metrics such as views, likes, shares, and comments. This information enables him to identify the types of content that resonate most with his existing audience, allowing him to tailor his content strategy to better meet their preferences and interests. Additionally, utilizing paid media allows Roberto to extend the reach of his content beyond his current follower base and target new audiences who share similar interests and characteristics with his existing followers. Through targeted advertising campaigns, Roberto can reach potential followers who are more likely to engage with his content, thereby expanding his audience and increasing overall engagement on his LinkedIn Page. Therefore, the selected answer provides the most effective strategy for Roberto to achieve his goal of engaging new audiences by leveraging data-driven insights and paid media to optimize his content strategy and attract relevant followers.