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Hubspot Email Marketing 2023 Answers

Hubspot Email Marketing 2023 Answers

Hubspot Email Marketing 2023 answers

  • There are 60 questions.
  • The exam takes about 1 hour to complete.
  • You must answer 45 questions correctly to pass.

Exam URL: https://academy.hubspot.com/courses/email-marketing

 

 

Questions:

-Why should you ask 'What is your goal?' before creating an email marketing strategy?
-Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
-Select all that apply. Why is it essential to connect your ESP with your CRM?
-Which is NOT a component of a SMART goal?
-Why is segmentation important in email marketing?
-What is the most effective email marketing campaign strategy?
-True or false? Your segmentation strategy will partially rely on the industry you’re in.
-Which of the following statements is true?
-Adding the first name of the contact to the email subject line is an example of which email marketing concept?
-A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
-Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
-Fill in the blank: _____ is the likelihood an email will land in the primary inbox.
-Fill in the blank: _____ could be described as the first door an email must pass through.
-True or false? If your email is marked as delivered, it will not be marked as spam.
-Select all that apply. Which of the following are components of deliverability?
-Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.
-True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
-True or false? In email marketing, explicit consent is the only form of acceptable consent.
-Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
-Which of the following compliance needs are part of the CAN-SPAM Act?
-Select all that apply. Which of the following are principles of the CAN-SPAM Act?
-True or false? The GDPR is not only a privacy law, but also a human rights law.
-True or false? Most ESPs’ acceptable use policies are less stringent than both the CAN-SPAM and GDPR.
-What is the definition of graymail?
-Which of the following incorporates best practices in email design?
-Select all that apply. Which of the following are common mistakes in writing email copy?
-True or false? A subject line should aim to be as lengthy as possible.
-What is the recommended amount of characters for preview text?
-Which of the following is NOT a component of building a strong brand voice?
-True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: "Your furry friend deserves only the best, and that's exactly what our dog toy subscription box delivers every month. Our carefully curated selection of toys is designed to provide hours of entertainment and joy for your pup. With each delivery, your dog will be eager to rip open the box and discover new toys that are perfect for their size and play style. Treat your furry friend to a monthly surprise and watch their tail wag with joy. Sign up now and give your dog the gift of happiness."
-True or false? A best practice for creating CTAs is using 'Click Here' as often as possible.
-What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
-Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
-Which of the following is NOT a crucial factor for developing an effective send time optimization strategy?
-You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
-When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?
-Select all that apply. Why is data important in your email marketing?
-You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
-You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
-'Comparing two versions of marketing material to determine which performs better' is the definition for what term?
-Which of the following is NOT a benefit of A/B testing?
-What is another term for A/B testing?
-True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).
-True or false? In A/B testing, you should always send your emails simultaneously.
-Fill in the blank: When performing email A/B tests, _______.
-Which of the following are fundamental in creating persuasive copy?
-Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
-In email marketing, email authentication can be related to which of the following metaphors?
-True or false? When sending emails from a new domain, you begin with a positive reputation and your role is to maintain it.
-What’s a conversion rate?
-Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
-Why is it important that your ESP integrates with your CRM?
-You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
-Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?
-Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
-You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
-Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.
-Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
-'A software that provides delivery infrastructure for email marketing' describes which of the following terms?
-True or false? Deliverability is not historical — you start fresh with every provider and domain.
-What is segmentation?
-What is personalization?
-True or false? Open rates are a reliable metric and can serve as the foundation of any deliverability strategy.
-Why is it important to have an email marketing sunset policy for graymail?
-In which scenario, would you consider implementing a sunset policy?
-Which of the following is an example of utilizing best practices in email design?
-Select all that apply. What are reasons to avoid using a 'no-reply' sender name?
-Which of the following is NOT a form of email authentication?
-Which of the following is NOT a core component of a successful CTA?
-'The process of collecting, measuring, and analyzing data related to your email campaigns' is the definition of what term?
-When applying email analytics to your email marketing strategy, which step takes place after you draw conclusions?
-What is the first step in performing an A/B test in email marketing?
-In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
-Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
-A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
-The role of copy in email marketing can be related to which of the following metaphors?
-Why is the following example an insufficient SMART goal? 'Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.'
-Which of the following is NOT a way to increase your chances of landing in the primary inbox?
-Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
-Which of the following is NOT an accessibility best practice in email design?
-True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”
-What does 'CTA' stand for?
-Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?
-True or false? Regardless of your industry, you should send marketing emails celebrating every major holiday to your contacts.
-Which of the following is NOT a variable you can test in an email marketing A/B test?

 

  1. Why should you ask “What is your goal?” before creating an email marketing strategy?
  2. Select all that apply. Why is it essential to connect your ESP with your CRM?
  3. Which is NOT a component of a SMART goal?
  4. Why is segmentation important in email marketing?
  5. What is personalization?
  6. What is the most effective email marketing campaign strategy?
  7. Which of the following statements is true?
  8. Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
  9. Fill in the blank: _____ is the likelihood an email will land in the primary inbox.
  10. Fill in the blank: _____ could be described as the first door an email must pass through.
  11. True or false? If your email is marked as delivered, it will not be marked as spam.
  12. Select all that apply. Which of the following are components of deliverability?
  13. Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.
  14. True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
  15. Which of the following is NOT a way to increase your chances of landing in the primary inbox?
  16. Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
  17. Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
  18. Which of the following compliance needs are part of the CAN-SPAM Act?
  19. True or false? The GDPR is not only a privacy law, but also a human rights law.
  20. True or false? Most ESPs’ acceptable use policies are less stringent than both the CAN-SPAM and GDPR.
  21. True or false? Open rates are a reliable metric and can serve as the foundation of any deliverability strategy.
  22. What is the definition of graymail?
  23. In which scenario, would you consider implementing a sunset policy?
  24. Which of the following incorporates best practices in email design?
  25. Which of the following is an example of utilizing best practices in email design?
  26. Which of the following is NOT an accessibility best practice in email design?
  27. Select all that apply. Which of the following are common mistakes in writing email copy?
  28. Select all that apply. What are reasons to avoid using a “no-reply” sender name?
  29. What is the recommended amount of characters for preview text?
  30. Which of the following is NOT a component of building a strong brand voice?
  31. True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”
  32. True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Your furry friend deserves only the best, and that’s exactly what our dog toy subscription box delivers every month. Our carefully curated selection of toys is designed to provide hours of entertainment and joy for your pup. With each delivery, your dog will be eager to rip open the box and discover new toys that are perfect for their size and play style. Treat your furry friend to a monthly surprise and watch their tail wag with joy. Sign up now and give your dog the gift of happiness.”
  33. True or false? A best practice for creating CTAs is using “Click Here” as often as possible.
  34. Which of the following is NOT a form of email authentication?
  35. What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
  36. What’s a click-through rate?
  37. Which of the following is NOT a core component of a successful CTA?
  38. You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
  39. Select all that apply. Why is data important in your email marketing?
  40. You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
  41. “Comparing two versions of marketing material to determine which performs better” is the definition for what term?
  42. Which of the following is NOT a benefit of A/B testing?
  43. What is another term for A/B testing?
  44. What is the first step in performing an A/B test in email marketing?
  45. In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
  46. True or false? In A/B testing, you should always send your emails simultaneously.
  47. Which of the following are fundamental in creating persuasive copy?
  48. Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
  49. Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
  50. True or false? When sending emails from a new domain, you begin with a positive reputation and your role is to maintain it.
  51. What’s a conversion rate?
  52. Consider the following scenario. You work for a fashion retail company and have asked your customers’ for their favorite fashion brands in your loyalty program sign-up form. You create a segment of customers who prefer designer fashion brands and have also purchased products from your luxury collection in the past 6 months. What is this demonstrating?
  53. Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?
  54. A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
  55. Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
  56. You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
  57. Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.
  58. Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
  59. Why is the following example an insufficient SMART goal? “Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.”
  60. What is segmentation?
  61. True or false? Your segmentation strategy will partially rely on the industry you’re in.
  62. Adding the first name of the contact to the email subject line is an example of which email marketing concept?
  63. A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
  64. True or false? In email marketing, explicit consent is the only form of acceptable consent.
  65. Select all that apply. Which of the following are principles of the CAN-SPAM Act?
  66. Which of the following is NOT a crucial factor for developing an effective send time optimization strategy?
  67. “The process of collecting, measuring, and analyzing data related to your email campaigns” is the definition of what term?
  68. When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?
  69. When applying email analytics to your email marketing strategy, which step takes place after you draw conclusions?
  70. You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
  71. True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).
  72. Fill in the blank: When performing email A/B tests, _______.
  73. True or false? Regardless of your industry, you should send marketing emails celebrating every major holiday to your contacts.
  74. Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
  75. Why is it important that your ESP integrates with your CRM?
  76. You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
  77. True or false? Deliverability is not historical — you start fresh with every provider and domain.
  78. Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
  79. Why is it important to have an email marketing sunset policy for graymail?
  80. In email marketing, email authentication can be related to which of the following metaphors?
  81. What does “CTA” stand for?
  82. Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?
  83. Which of the following is NOT a variable you can test in an email marketing A/B test?
  84. “A software that provides delivery infrastructure for email marketing” describes which of the following terms?
  85. True or false? A subject line should aim to be as lengthy as possible.
  86. Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
  87. Fill in the blanks: A customer makes a purchase from your company and submits the form with a box checked to receive marketing emails. This box was checked by default. You proceed to send them marketing emails. This can be described as ______ and ________.
  88. The role of copy in email marketing can be related to which of the following metaphors?

 

 

 

 

True or false? A subject line should aim to be as lengthy as possible.

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True or false? A subject line should aim to be as lengthy as possible.

 

 

Explanation: False. A subject line should not aim to be as lengthy as possible. In fact, shorter subject lines tend to perform better in email marketing campaigns. Studies have shown that concise and to-the-point subject lines often have higher open rates compared to longer ones. This is because shorter subject lines are easier to read, quickly convey the email’s content or value proposition, and capture the recipient’s attention more effectively. Additionally, many email clients display only the first few words of a subject line, especially on mobile devices, so longer subject lines may get cut off, resulting in a loss of important information or impact. Therefore, while it’s essential for a subject line to be descriptive and compelling, it should also be succinct and concise to maximize its effectiveness in driving open rates and engaging recipients.

True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”

By

 

True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”

 

 

 

Which of the following is NOT a form of email authentication?

By

Which of the following is NOT a form of email authentication?

Explanation: The correct answer is CPC. SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), BIMI (Brand Indicators for Message Identification), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are all forms of email authentication aimed at verifying the authenticity of emails and ensuring they are not spoofed or tampered with. SPF allows domain owners to specify which IP addresses are allowed to send emails on behalf of their domain, DKIM adds a digital signature to emails to verify their authenticity, BIMI enhances brand visibility in email inboxes, and DMARC provides instructions on how email providers should handle messages that fail SPF and DKIM checks. On the other hand, CPC is not a recognized form of email authentication. It’s essential to implement robust email authentication protocols like SPF, DKIM, BIMI, and DMARC to enhance email deliverability, protect sender reputation, and combat phishing and spoofing attacks.

 

Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?

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Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?

 

 

Explanation: As the privacy landscape in email marketing changes, it’s crucial to keep in mind several important factors. Firstly, contacts are becoming more protective of their data but still want personalized buying experiences. This highlights the delicate balance between privacy concerns and the desire for tailored, relevant content. While consumers are increasingly wary of how their data is used, they still appreciate personalized experiences that cater to their preferences and needs. Secondly, it’s important to not rely on open rates alone, as those can be unreliable, specifically with Apple users. With the introduction of Apple’s Mail Privacy Protection, open rates are less accurate due to the preloading of images, which can artificially inflate metrics. Thus, marketers need to diversify their metrics and rely on other indicators of engagement, such as click-through rates and conversions. Understanding these factors is crucial for navigating the evolving privacy landscape and maintaining effective email marketing strategies that respect consumer privacy while still delivering personalized and engaging experiences.

Which of the following is NOT a core component of a successful CTA?

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Which of the following is NOT a core component of a successful CTA?

 

Explanation: The correct answer is Delivery rate success. When crafting a Call to Action (CTA), it’s crucial to focus on elements like urgency, clear and compelling copy, and strategic placement to encourage recipients to take the desired action. Urgency creates a sense of immediacy, compelling recipients to act promptly. Clear and compelling copy ensures that the CTA message is easily understood and motivates action by highlighting the benefits or value proposition. Strategic placement involves positioning the CTA where it’s highly visible and accessible within the email or webpage. However, ‘Delivery rate success’ is not a core component of a successful CTA. The delivery rate refers to the percentage of emails successfully delivered to recipients’ inboxes, which is more related to email deliverability than the effectiveness of a CTA. While achieving a high delivery rate is essential for ensuring that the CTA reaches the intended audience, it is not directly related to the persuasive elements of the CTA itself. Instead, a successful CTA focuses on influencing recipients to engage with the content or take a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource.

When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?

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When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?

 

Explanation: Before analyzing the data in your email marketing strategy, it is crucial to segment your audience. Audience segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria such as demographics, behavior, preferences, or purchase history. By segmenting your audience, you can tailor your email content and messaging to better meet the needs and interests of each group, resulting in higher engagement and conversion rates. Additionally, audience segmentation allows for more accurate analysis of email campaign performance within each segment, enabling you to identify trends, patterns, and opportunities for optimization. Without segmenting your audience beforehand, the data analysis process may be less effective, as it would be challenging to draw meaningful insights and make informed decisions without considering the unique characteristics and behaviors of different audience segments. Therefore, segmenting your audience is a critical step that precedes data analysis in the application of email analytics to your email marketing strategy.