You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
- Test and measure
- Analyze the data
- Collect relevant data
- Segment your audience
Hubspot Email Marketing 2023 Answers
Hubspot Email Marketing 2023 Answers
- There are 60 questions.
- The exam takes about 1 hour to complete.
- You must answer 45 questions correctly to pass.
Exam URL: https://academy.hubspot.com/courses/email-marketing
Questions:
-Why should you ask 'What is your goal?' before creating an email marketing strategy?
-Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
-Select all that apply. Why is it essential to connect your ESP with your CRM?
-Which is NOT a component of a SMART goal?
-Why is segmentation important in email marketing?
-What is the most effective email marketing campaign strategy?
-True or false? Your segmentation strategy will partially rely on the industry you’re in.
-Which of the following statements is true?
-Adding the first name of the contact to the email subject line is an example of which email marketing concept?
-A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
-Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
-Fill in the blank: _____ is the likelihood an email will land in the primary inbox.
-Fill in the blank: _____ could be described as the first door an email must pass through.
-True or false? If your email is marked as delivered, it will not be marked as spam.
-Select all that apply. Which of the following are components of deliverability?
-Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.
-True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
-True or false? In email marketing, explicit consent is the only form of acceptable consent.
-Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
-Which of the following compliance needs are part of the CAN-SPAM Act?
-Select all that apply. Which of the following are principles of the CAN-SPAM Act?
-True or false? The GDPR is not only a privacy law, but also a human rights law.
-True or false? Most ESPs’ acceptable use policies are less stringent than both the CAN-SPAM and GDPR.
-What is the definition of graymail?
-Which of the following incorporates best practices in email design?
-Select all that apply. Which of the following are common mistakes in writing email copy?
-True or false? A subject line should aim to be as lengthy as possible.
-What is the recommended amount of characters for preview text?
-Which of the following is NOT a component of building a strong brand voice?
-True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: "Your furry friend deserves only the best, and that's exactly what our dog toy subscription box delivers every month. Our carefully curated selection of toys is designed to provide hours of entertainment and joy for your pup. With each delivery, your dog will be eager to rip open the box and discover new toys that are perfect for their size and play style. Treat your furry friend to a monthly surprise and watch their tail wag with joy. Sign up now and give your dog the gift of happiness."
-True or false? A best practice for creating CTAs is using 'Click Here' as often as possible.
-What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
-Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
-Which of the following is NOT a crucial factor for developing an effective send time optimization strategy?
-You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
-When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?
-Select all that apply. Why is data important in your email marketing?
-You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
-You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
-'Comparing two versions of marketing material to determine which performs better' is the definition for what term?
-Which of the following is NOT a benefit of A/B testing?
-What is another term for A/B testing?
-True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).
-True or false? In A/B testing, you should always send your emails simultaneously.
-Fill in the blank: When performing email A/B tests, _______.
-Which of the following are fundamental in creating persuasive copy?
-Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
-In email marketing, email authentication can be related to which of the following metaphors?
-True or false? When sending emails from a new domain, you begin with a positive reputation and your role is to maintain it.
-What’s a conversion rate?
-Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
-Why is it important that your ESP integrates with your CRM?
-You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
-Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?
-Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
-You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
-Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.
-Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
-'A software that provides delivery infrastructure for email marketing' describes which of the following terms?
-True or false? Deliverability is not historical — you start fresh with every provider and domain.
-What is segmentation?
-What is personalization?
-True or false? Open rates are a reliable metric and can serve as the foundation of any deliverability strategy.
-Why is it important to have an email marketing sunset policy for graymail?
-In which scenario, would you consider implementing a sunset policy?
-Which of the following is an example of utilizing best practices in email design?
-Select all that apply. What are reasons to avoid using a 'no-reply' sender name?
-Which of the following is NOT a form of email authentication?
-Which of the following is NOT a core component of a successful CTA?
-'The process of collecting, measuring, and analyzing data related to your email campaigns' is the definition of what term?
-When applying email analytics to your email marketing strategy, which step takes place after you draw conclusions?
-What is the first step in performing an A/B test in email marketing?
-In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
-Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
-A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
-The role of copy in email marketing can be related to which of the following metaphors?
-Why is the following example an insufficient SMART goal? 'Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.'
-Which of the following is NOT a way to increase your chances of landing in the primary inbox?
-Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
-Which of the following is NOT an accessibility best practice in email design?
-True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”
-What does 'CTA' stand for?
-Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?
-True or false? Regardless of your industry, you should send marketing emails celebrating every major holiday to your contacts.
-Which of the following is NOT a variable you can test in an email marketing A/B test?
- Why should you ask “What is your goal?” before creating an email marketing strategy?
- Select all that apply. Why is it essential to connect your ESP with your CRM?
- Which is NOT a component of a SMART goal?
- Why is segmentation important in email marketing?
- What is personalization?
- What is the most effective email marketing campaign strategy?
- Which of the following statements is true?
- Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
- Fill in the blank: _____ is the likelihood an email will land in the primary inbox.
- Fill in the blank: _____ could be described as the first door an email must pass through.
- True or false? If your email is marked as delivered, it will not be marked as spam.
- Select all that apply. Which of the following are components of deliverability?
- Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.
- True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
- Which of the following is NOT a way to increase your chances of landing in the primary inbox?
- Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
- Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
- Which of the following compliance needs are part of the CAN-SPAM Act?
- True or false? The GDPR is not only a privacy law, but also a human rights law.
- True or false? Most ESPs’ acceptable use policies are less stringent than both the CAN-SPAM and GDPR.
- True or false? Open rates are a reliable metric and can serve as the foundation of any deliverability strategy.
- What is the definition of graymail?
- In which scenario, would you consider implementing a sunset policy?
- Which of the following incorporates best practices in email design?
- Which of the following is an example of utilizing best practices in email design?
- Which of the following is NOT an accessibility best practice in email design?
- Select all that apply. Which of the following are common mistakes in writing email copy?
- Select all that apply. What are reasons to avoid using a “no-reply” sender name?
- What is the recommended amount of characters for preview text?
- Which of the following is NOT a component of building a strong brand voice?
- True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”
- True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Your furry friend deserves only the best, and that’s exactly what our dog toy subscription box delivers every month. Our carefully curated selection of toys is designed to provide hours of entertainment and joy for your pup. With each delivery, your dog will be eager to rip open the box and discover new toys that are perfect for their size and play style. Treat your furry friend to a monthly surprise and watch their tail wag with joy. Sign up now and give your dog the gift of happiness.”
- True or false? A best practice for creating CTAs is using “Click Here” as often as possible.
- Which of the following is NOT a form of email authentication?
- What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
- What’s a click-through rate?
- Which of the following is NOT a core component of a successful CTA?
- You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
- Select all that apply. Why is data important in your email marketing?
- You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
- “Comparing two versions of marketing material to determine which performs better” is the definition for what term?
- Which of the following is NOT a benefit of A/B testing?
- What is another term for A/B testing?
- What is the first step in performing an A/B test in email marketing?
- In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
- True or false? In A/B testing, you should always send your emails simultaneously.
- Which of the following are fundamental in creating persuasive copy?
- Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
- Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
- True or false? When sending emails from a new domain, you begin with a positive reputation and your role is to maintain it.
- What’s a conversion rate?
- Consider the following scenario. You work for a fashion retail company and have asked your customers’ for their favorite fashion brands in your loyalty program sign-up form. You create a segment of customers who prefer designer fashion brands and have also purchased products from your luxury collection in the past 6 months. What is this demonstrating?
- Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?
- A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
- Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
- You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
- Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.
- Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
- Why is the following example an insufficient SMART goal? “Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.”
- What is segmentation?
- True or false? Your segmentation strategy will partially rely on the industry you’re in.
- Adding the first name of the contact to the email subject line is an example of which email marketing concept?
- A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
- True or false? In email marketing, explicit consent is the only form of acceptable consent.
- Select all that apply. Which of the following are principles of the CAN-SPAM Act?
- Which of the following is NOT a crucial factor for developing an effective send time optimization strategy?
- “The process of collecting, measuring, and analyzing data related to your email campaigns” is the definition of what term?
- When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?
- When applying email analytics to your email marketing strategy, which step takes place after you draw conclusions?
- You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
- True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).
- Fill in the blank: When performing email A/B tests, _______.
- True or false? Regardless of your industry, you should send marketing emails celebrating every major holiday to your contacts.
- Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
- Why is it important that your ESP integrates with your CRM?
- You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
- True or false? Deliverability is not historical — you start fresh with every provider and domain.
- Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
- Why is it important to have an email marketing sunset policy for graymail?
- In email marketing, email authentication can be related to which of the following metaphors?
- What does “CTA” stand for?
- Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?
- Which of the following is NOT a variable you can test in an email marketing A/B test?
- “A software that provides delivery infrastructure for email marketing” describes which of the following terms?
- True or false? A subject line should aim to be as lengthy as possible.
- Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
- Fill in the blanks: A customer makes a purchase from your company and submits the form with a box checked to receive marketing emails. This box was checked by default. You proceed to send them marketing emails. This can be described as ______ and ________.
- The role of copy in email marketing can be related to which of the following metaphors?
A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
Explanation: The scenario described, where a contact receives a follow-up email with a discount two days after signing up for a newsletter, is a prime example of the email marketing concept of Automation. Automation involves using technology to automatically send emails based on predefined triggers or conditions, without requiring manual intervention each time. In this case, the trigger for sending the email is the contact signing up for the newsletter, and the action taken (sending the follow-up email with a discount) occurs automatically after a specified time period (two days). Automation allows businesses to deliver timely and relevant messages to their audience without the need for constant monitoring or manual execution, thereby increasing efficiency and scalability. This automated follow-up email serves multiple purposes: it acknowledges the contact’s recent interaction with the brand, encourages further engagement through the offer of a discount, and helps nurture the newly acquired lead towards conversion. While segmentation and personalization are essential components of effective email marketing strategies, they do not directly apply to this scenario, as the focus here is on the automated nature of the email delivery rather than the targeting or customization of the message content. Deliverability, on the other hand, pertains to ensuring that emails reach recipients’ inboxes successfully, which is not directly related to the timing or automation of email sends. Therefore, the scenario described aligns with the concept of Automation in email marketing, as it involves the automatic delivery of a follow-up email based on a predefined trigger event.
Adding the first name of the contact to the email subject line is an example of which email marketing concept?
Adding the first name of the contact to the email subject line is an example of which email marketing concept?
Explanation: Adding the first name of the contact to the email subject line is an example of the email marketing concept of Personalization. Personalization involves tailoring content and messaging to individual recipients based on their preferences, behaviors, or demographic information to create a more engaging and relevant experience. By incorporating the contact’s first name into the email subject line, marketers can capture the recipient’s attention and create a sense of familiarity, which can increase the likelihood of the email being opened. This simple yet effective personalization tactic demonstrates to the recipient that the email is specifically intended for them, rather than being a generic mass communication. Personalization extends beyond just the subject line and can include personalized greetings, content recommendations, product suggestions, and more, all aimed at enhancing the recipient’s experience and driving better engagement and response rates. While segmentation plays a role in personalization by categorizing contacts into distinct groups based on shared characteristics, personalization takes it a step further by tailoring the content and messaging to the individual level. Automation, on the other hand, involves using technology to automate repetitive tasks, while deliverability focuses on ensuring that emails reach the recipients’ inboxes and avoid being marked as spam. Therefore, adding the first name of the contact to the email subject line exemplifies the concept of personalization, as it enhances relevance and engagement by addressing the recipient on an individual level.
Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
Explanation: The goals set in your email marketing strategy should be relevant to the overall business strategy for both A and B. Firstly, aligning email marketing goals with the broader business strategy ensures that there is a strong, thought-out reason behind every email you send. Each email should serve a purpose that ties back to the overarching objectives of the business, whether it’s generating leads, nurturing relationships, or driving sales. Secondly, integrating email marketing goals with the overall business strategy contributes to the holistic ecosystem of the business. Email marketing is not an isolated function but rather a vital component of the larger marketing and business landscape. When email marketing goals are in sync with the broader business strategy, they complement other marketing efforts and contribute to the cohesive advancement of the business objectives. This alignment fosters synergy across different departments and initiatives, maximizing the impact of email marketing within the organization. Therefore, ensuring that email marketing goals are relevant to the overall business strategy is crucial for both optimizing individual email campaigns and fostering the sustainable growth and success of the business as a whole.
Fill in the blanks: A customer makes a purchase from your company and submits the form with a box checked to receive marketing emails. This box was checked by default. You proceed to send them marketing emails. This can be described as ______ and ________.
Fill in the blanks: A customer makes a purchase from your company and submits the form with a box checked to receive marketing emails. This box was checked by default. You proceed to send them marketing emails. This can be described as ______ and ________.
Select all that apply. Which of the following are principles of the CAN-SPAM Act?
Select all that apply. Which of the following are principles of the CAN-SPAM Act?
Explanation: The principles of the CAN-SPAM Act include You can’t have deceptive subject lines, Your message must include a valid physical postal address, and Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button. These principles are foundational to the CAN-SPAM Act, which aims to regulate commercial email messages and protect recipients from deceptive or unwanted emails. Prohibiting deceptive subject lines ensures that email content accurately reflects the message’s intent and prevents misleading or false claims in subject lines to increase open rates. Requiring a valid physical postal address in email messages establishes transparency and allows recipients to identify the sender’s location, providing a means for contacting or opting out of future communications. Additionally, mandating a clear mechanism for recipients to opt out, such as an ‘unsubscribe’ button, gives recipients control over their email preferences and ensures compliance with their requests to stop receiving commercial emails. These principles help promote transparency, honesty, and accountability in email marketing practices, contributing to a positive user experience and fostering trust between senders and recipients. Therefore, adhering to these principles is essential for email marketers to comply with the CAN-SPAM Act and maintain ethical email marketing practices.