Which of the following is an example of a social selling activity?
- A recruiter purchases a LinkedIn sidebar Ad targeting alumni from the local university.
- A real estate agent does keyword research in Google Analytics to determine search terms that need to be targeted by her organization’s blog posts.
- A SaaS software Sales Professional creates a social media strategy, outlining roles and responsibilities and advertising budget.
- A financial advisor spots a job change on LinkedIn and reaches out to assist with a pension transfer.
- A mortgage broker creates an A/B test to determine which email copy gives the biggest boost to brand awareness for his organization.