Which option describes how Google accounts for a store visit?
- When users see your ads and then visit your store, Google attributes those store visits back to the ad views
- When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
- When users make a purchase in store, Google attributes those store visits back to ad conversions.
- When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
Explanation:
The selected answer, When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way, is correct because it highlights the method by which Google tracks and connects ad interactions to physical store visits while ensuring user privacy. This approach allows Google to provide insights into the effectiveness of ad campaigns by linking the engagement with ads—such as clicks or impressions—to subsequent visits to the store. By using privacy-safe techniques, Google can help businesses understand the impact of their advertising efforts on driving foot traffic, enabling more informed marketing decisions without compromising user confidentiality.