What would a store marketing or traditional marketing team view as a priority?
- Grow in-store sales to franchisees.
- Grow in-store sales through a range of marketing channels.
- Grow digital sales through digital marketing channels.
- Grow top-line sales through eCommerce
Explanation:
The selected answer, **Grow in-store sales through a range of marketing channels**, is correct because a store marketing or traditional marketing team focuses on maximizing revenue generated from physical retail locations. Their priority is to implement various marketing strategies—such as local advertising, promotions, and events—that directly drive foot traffic and enhance the customer experience within the store. By prioritizing in-store sales, the team aims to create a strong presence in the local market and build relationships with customers that can lead to increased loyalty and repeat visits, ultimately boosting overall sales performance in the physical retail environment.