What non-Google Ads data is used to model store visits?
- Interaction with a location extension or affiliate location extension
- Interaction with an online ad then a visit to the physical store location
- GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
- Third party vendors that provide data from hundreds of millions of opted-in, signed-in users
Explanation:
The selected answer, GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users, is correct because this type of non-Google Ads data is essential for accurately modeling store visits. By utilizing GPS, Wi-Fi, and network data, Google can track the physical movements of users who have opted in, enabling a precise analysis of foot traffic patterns and visits to physical store locations. This data helps create a clearer picture of how online interactions translate into real-world behavior, allowing businesses to better understand the effectiveness of their advertising efforts and optimize their marketing strategies accordingly.