When should you expect to pay for a Shopping ad?
- After someone buys something on the site
- After someone clicks on your ad and lands on the site
- After someone searches for your item
- After someone views your ad without engaging
Explanation:
You pay for a Shopping ad when someone clicks on your ad and lands on the site. This payment model, known as pay-per-click (PPC), is a fundamental aspect of Shopping advertising. With PPC, advertisers are charged only when a user actively engages with their ad by clicking on it and visiting the advertiser’s website. This model ensures that advertisers pay for actual interactions with their ads rather than just for their display or appearance in search results. By charging based on clicks, advertisers can better track the effectiveness of their ads and optimize their campaigns to drive meaningful actions, such as website visits, product purchases, or other desired outcomes. Therefore, selecting ‘When someone clicks on your ad and lands on the site’ accurately reflects the payment structure for Shopping ads and how advertisers incur costs based on user engagement with their ads.
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