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Google AI-Powered Shopping Ads Certification Exam Answers
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.
Note that Shopping Ads assessment has much more possible questions. There are over 150 possible questions, and you get only 7 of them during the exam. Download our Google Ads Shopping Certification Exam preparation guide and get all possible real exam questions with 100% accurate and verified answers.
Exam URL: https://skillshop.docebosaas.com/learn/courses/9348/ai-powered-shopping-ads-certification/lessons/50895/knowledge-check-assessment
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Questions:
Select 2 Correct Responses
Knowledge Check Assessment
Smart Shopping campaigns simplify campaign management by automating which of the following?
Select All Correct
True or false? Shopping campaigns can help promote online and local inventory.
True or false? Shopping campaigns can help promote online and local inventory.
Shopping campaigns enable you to manage and optimize your Shopping ads to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.
True or false? Shopping ads use product data to determine how and where to show ads.
Explanation:
Shopping ads use Merchant Center product data — not keywords — to decide how and where to show her ads. The product data (or CSS in the EEA) that she submits through the Merchant Center contains details about the product. Google uses these details to match a shopper’s search to ads, making sure to show the most relevant products.
Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
Explanation:
“All of the above” is the correct answer. Smart Shopping campaigns are designed to streamline campaign management by automating various aspects of the advertising process. Firstly, they automate ad creation by dynamically generating and optimizing ads based on the advertiser’s product feed and other relevant information, saving time and effort that would otherwise be spent on manual ad creation. Additionally, Smart Shopping campaigns automate targeting by leveraging machine learning algorithms to identify and reach potential customers across a range of networks and platforms, including Google Search, Display Network, YouTube, and Gmail. This automated targeting ensures that ads are displayed to users who are most likely to be interested in the advertiser’s products, maximizing the efficiency and effectiveness of the campaign. Furthermore, Smart Shopping campaigns automate bidding by dynamically adjusting bids in real-time based on factors such as user behavior, device, location, time of day, and other contextual signals. This automated bidding strategy optimizes campaign performance and maximizes return on ad spend (ROAS) by allocating budget to the most valuable opportunities. By automating ad creation, targeting, and bidding, Smart Shopping campaigns simplify campaign management, allowing advertisers to focus on strategic decision-making and business growth while leveraging the power of automation to drive results. Therefore, selecting ‘All of the above’ accurately reflects the comprehensive automation capabilities of Smart Shopping campaigns, making it the correct answer.
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
Explanation:
When shoppers use broad search terms (or upper funnel queries) on Google, like “guitars,” “home decor,” or “mirrors,” they aren’t yet sure what exactly they want to buy or where they want to buy it. It capture broader queries where shoppers aren’t yet sure what they want to buy or where they want to buy it
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Explanation:
In partnership with Google, you can Accelerate your business with insights, tools, and data, Connect with shoppers at each step of the journey in a brand first way and Drive action with frictionless, convenient experiences on-site, in-store, and across the web.
What can Local Catalog Ads do? Select All Correct Responses
Explanation:
**All of the above** is the correct answer. Local Catalog Ads offer a versatile and comprehensive solution for retailers looking to enhance their marketing efforts. Firstly, they can reach mobile shoppers effectively, tapping into the growing trend of consumers using mobile devices for product research and purchases. With the ubiquity of smartphones, Local Catalog Ads ensure that retailers can connect with potential customers wherever they are, providing an opportunity to influence purchasing decisions in real-time. Additionally, these ads are designed to drive store visits by showcasing relevant products and enticing shoppers to visit physical locations. By highlighting store deals and promotions, Local Catalog Ads further incentivize consumers to make the trip to brick-and-mortar stores, capitalizing on their proximity and immediacy to drive conversions. In essence, Local Catalog Ads serve as a comprehensive marketing tool that combines the power of mobile outreach, store visitation, and promotional messaging, making them an indispensable asset for retailers seeking to maximize their offline sales potential and engage with local audiences effectively. Therefore, selecting ‘All of the above’ accurately reflects the diverse capabilities and benefits offered by Local Catalog Ads.